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Yearly Archive: 

Adello.Direct-Blog-2

Avatars Have Arrived

Have you also noticed that more and more social platforms implement avatars? Last month Instagram added this feature, and shortly after, TikTok also included avatars in their app. Avatars have existed for a long time but recently gained a second wave of popularity due to the metaverse trend. Users love avatars: It’s so exciting to […]
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Cookieless Advertising - What it is and its Overall Significance for Advertisers?

Today’s advertising landscape is witnessing surging restrictions on third-party data collection. These growing restrictions on third-party cookie collection are spurring increased interest in the cookie less advertisement. Cookieless ads are transforming the world of digital marketing. Thanks to the current adtech platforms, cookieless advertising allows targeting through multiple channels at scale without sacrificing data privacy. […]
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Innovative Creatives at Adello

Adello Group, Swiss pioneer in mobile advertising technologies, presents new AI-driven rich-media ad creative solutions. Some say conventional digital advertisement has reached its peak. Increasing data privacy regulations force adtech providers to find new ways to identify relevant audiences without 3rd party cookies. Indeed, it is getting harder and harder to draw user attention with […]
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Swiss Metaverse 2022: The Hottest Tech Trend of the Decade?

According to Utpal Chakraborty of SwissCognitive, the Metaverse will evolve as the biggest virtual Marketplace in the next five to ten years. As we already know, the Metaverse is going to erase the physical limitations that we, humans, are confronted with. For example, when we desire to be in many places at once, it is […]
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How Has Geotargeting Become Essential for Mobile Ads and Online Promotions?

It is the dream of any brand to reach out to relevant target audiences by promoting products and services. But not aggressively pushing ad banners to consumers, marketers should find an efficient way to communicate their message at the right time and in the right place. To make the advertisement truly relevant, you need to […]
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Adello Game Review: Half-Life: Alyx

Half-Life: Alyx is a first-person shooter game for virtual reality devices developed and published by the American company Valve. It is the first awaited game in the Half-Life series after a break of more than 12 years since Half-Life 2: Episode Two was released in 2007. The game tells the story of Alyx Vance, who […]
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Apple & Its Second Attempt to Get into the Ad Game

The recent announcement of Apple joining the advertisement race and building its own demand-side platform (DSP) was quite surprising to many. Indeed, Apple is publicly known for being rather skeptical and critical of online advertisement, especially when it comes to user privacy matters. So why the change of heart? Since the beginning of the year, […]
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What Does Apple Ads Mean for Swiss Mobile Ad Industry by IAB Switzerland

Apple has introduced new advertising formats to selected partners and customers that can be booked in the App Store. What does this mean for mobile advertising? One of them is the "Today" ad (Fig. 1), which promotes the app of the day at the launch of the App Store. This placement is not completely open […]
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Adello Focuses on Personalization in the Metaverse

The Metaverse is coming, the team is growing: Adello is sure that the first phase of the Metaverse will be in the area of personalization. Adello team is getting further strengthening with Dolma Memmishofer, who has already gained experience in the media sector at Mediaeffects and Promotion Tools, and Victor Huber, who used to work […]
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IAB Switzerland Establishes Metaverse Working Group

The IAB Switzerland intends to make the metaverse tangible and establishes a new "Metaverse" team. The Head of the group will be Mark E. Forster. Due to the rapid development of the Metaverse, and after discussing this topic with IAB’s sister association in Europe, the IAB Switzerland Association has decided to consolidate the developments around […]
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