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Yearly Archive: 

Adello.Direct-Blog-2

Fortnite: Transforming Gaming into the Metaverse

We bet that you are familiar with the game Fortnite or at least heard about it. The game was announced back in 2011, but only in 2017, was it released by Epic Games for early access. Almost immediately, the popularity of Fortnite skyrocketed. Early on, a huge role in getting Fortnite the momentum played Twitch. […]
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Adello.Direct-Blog-2

The Future Cities of Metaverse  

Previously, by playing different video or computer games (for instance, Sims or GTA), gamers enjoyed building and interacting with virtual cities. Today, traveling in the virtual world seems more than possible, thanks to the metaverse. What will cites in the metaverse look like? Would that be ultra-futuristic cities, the fantasy world, or the digital copy […]
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Adello.Direct-Blog-2

Entering the Metaverse: VR, AR and the Future Technologies

The beginning of VR and AR technologies is not new at all. The first attempts to enter “virtuality” were made at the beginning of the 20th century. Since then, virtual and augmented reality technologies have undergone a significant evolution. According to a Digi-Capital report, the virtual and augmented reality market will grow from $13 billion […]
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Adello.Direct-Blog-2

The Secret of Success of the AR Game Pokémon Go

Niantic announced another AR real-world adventure game Peridot. Peridot is a Tamagotchi-like game where players raise and take care of unique virtual creatures. Peridot creatures (Dots) come to life thanks to AR technology. They are to recognize the difference between the surfaces such as water, grass, sand, and many others. The app can also be […]
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Strong First Quarter And Next New Hire: Ana Cecilia Bravo Lopez

Due to the strong growth in sales in the first quarter, Adello hired another employee. Ana Cecilia Bravo Lopez is the fourth person to join the team this year. She studied marketing inin Karlsruhe. With her passion for data analysis and digital marketing, she is the ideal candidate for the Big Data company. Cecilia Bravo […]
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Adello Continues Expanding Its Team in Zurich

After the successful event in February on the topic of Metaverse and changing the company focus,Adello decided to straighten its team in the Zurich office. The goal of such expansion is to drive technological innovation in the company in the coming years. Konstantin "Excalibur" Pak joined Adello as an associate in January. He is focusing […]
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Why Marketing Breaks Have a Negative Influence on Your Brand

What do companies usually do when their income is shrinking due to a crisis? The first answer, which seems obvious, is reducing expenses. The company budget is getting cut in many departments, including marketing, which leads to serious consequences. The Ehrenberg-Bass Institute came to this conclusion while researching the Australian companies. Due to coronavirus, the […]
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Adello Game Review: Deep Rock Galactic

Today on the agenda, is a game in which the dwarfs drink beer on a space station, and then go to crush the alien bugs along the way mining minerals. In this edition, we will review the blockchain game Deep Rock Galactic. Deep Rock Galactic is a team-based First-person shooter in which you and your […]
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Why Social Media Marketing Is not Enough for Your Brand

“All you need is social media marketing” - this and similar ideas have been floating in the air for a long time and were actively spread by numerous social media “experts” that continue popping up. On the one hand, social media marketing (SMM) is relatively affordable and easy to use, even for those who are […]
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Adello.Direct-Blog-2

Amazon Launches Cloud Computer Game Platform Luna

It’s not a secret that the gaming industry is expanding and developing very fast. More and more gaming platform has been opened very recently. One of them is Luna - a gaming platform from Amazon. What is especially remarkable, Amazon Luna is a cloud gaming service. In fact, the new technology significantly impacted the game […]
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