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Yearly Archive: 

Adello.Direct-Blog-2

Adello Focuses on Personalization in the Metaverse

The Metaverse is coming, the team is growing: Adello is sure that the first phase of the Metaverse will be in the area of personalization. Adello team is getting further strengthening with Dolma Memmishofer, who has already gained experience in the media sector at Mediaeffects and Promotion Tools, and Victor Huber, who used to work […]
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Adello.Direct-Blog-2

IAB Switzerland Establishes Metaverse Working Group

The IAB Switzerland intends to make the metaverse tangible and establishes a new "Metaverse" team. The Head of the group will be Mark E. Forster. Due to the rapid development of the Metaverse, and after discussing this topic with IAB’s sister association in Europe, the IAB Switzerland Association has decided to consolidate the developments around […]
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Preventing global warming: Adello implements train aboniments

Sustainability is important to the Swiss startup Adello. That's why Adello is introducing free SBB General Abonnements as a new employee benefit. Scientists from around the world are making a dismal prognosis: global warming is inevitable and irreversible. Climate change can be observed in all regions of the world and is becoming increasingly intense. This […]
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Strong First Quarter And Next New Hire: Ana Cecilia Bravo Lopez

Due to the strong growth in sales in the first quarter, Adello hired another employee. Ana Cecilia Bravo Lopez is the fourth person to join the team this year. She studied marketing inin Karlsruhe. With her passion for data analysis and digital marketing, she is the ideal candidate for the Big Data company. Cecilia Bravo […]
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Adello Continues Expanding Its Team in Zurich

After the successful event in February on the topic of Metaverse and changing the company focus,Adello decided to straighten its team in the Zurich office. The goal of such expansion is to drive technological innovation in the company in the coming years. Konstantin "Excalibur" Pak joined Adello as an associate in January. He is focusing […]
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Technology for a Cookieless and Privacy-Friendly World

In one of our previous editions, we discussed the different data privacy regulations around the globe. Despite some differences, they have the common purpose of protecting user privacy. Another radical change that has affected the advertisement world is the 3rd party cookies policy, which will be regulated according to the privacy laws, as well as […]
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Adello Changes its Focus on Data and the Metaverse

Adello, together with Hutter Consult and Speed-U-Up, successfully conducts their first Metaverse event and announces its new focus. Adello streamed the event via Linkedin and YouTube for more than 180 tech and media professionals. Mark Forster, Chairman of the Mobile-Taskforce at IAB Switzerland and founder of Adello and GeoCTRL, led the event. In his intro, […]
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