Digital Marketing & AdTech
98 articles in Digital Marketing & AdTech
Agentic Commerce: What It Means for Advertisers and How to Prepare
AI Shopping Agents Are Already Processing Billions in Transactions During Cyber Week 2025, 20% of global e-commerce orders were influenced by AI agents, according...
Read more →
Tobacco and Alcohol Advertising in Switzerland: A Canton-by-Canton Compliance Guide for Advertisers
Switzerland ranked 36th out of 37 European countries for tobacco advertising bans and 79th out of 80 countries on the Global Tobacco Industry Interference...
Read more →
PXLSTRM by Adello Launches Pinterest Advertising in DACH: more than 24 Million High-Intent Users Now Accessible
Zurich, 23.03.3026 - PXLSTRM, Adello's AI-based contextual advertising spinoff, now supports Pinterest campaigns in Germany, Austria, and Switzerland. The expansion adds Pinterest to PXLSTRM's...
Read more →
Dynamic Product Placement: When Your Products Appear in Movies
A Bag of M&M's That Never Existed on Set Amazon Prime Video added a bag of M&M's to a bowl in Bosch. The catch?...
Read more →
Advertising Tobacco and Alcohol in DACH: Navigating Restricted Sector Regulations in Germany, Austria, and Switzerland
When Legal Products Become Invisible: The Advertising Paradox in Restricted Sectors Heavily regulated, restricted, and scrutinized—this is the reality for tobacco and alcohol brands...
Read more →
Marketing Trends 2026: Authenticity, GEO, and the Post-Automation Era
2025 is coming to an end - what a year for marketing and ads! Things are changing faster than ever, forcing marketers to stay...
Read more →
How Do Businesses Survive The Recession In Autumn 2025 And Beyond?
There is no secret that the current economic situation is, let’s say, far from favorable. Companies are firing employees, consumers are losing money, and...
Read more →
Reddit Marketing in 2025: Why Brands Can’t Ignore the Community-First Channel Anymore
Even in the growing social media marketing era, for a long time, Reddit was not considered a marketing channel. Unlike Facebook or Instagram, it...
Read more →
Why Brands Are Embracing Employee Content Creators (EGC)
Can you remember the last time you trusted an influencer's promotion? If your answer is ‘not recently,’ you’re not alone. At the same time,...
Read more →
What Is Substack and How to Use It for Marketing and Monetization?
Imagine a platform that’s a combination of LinkedIn and X (formerly Twitter). Users can write short posts, blogs, long-form articles, and essays - all...
Read more →
LED Vision Drones - DOOH Of The Future That Is Available Today
LED Vision Drones - DOOH Of The Future That Is Available Today
Read more →
Turning The Funnel Upside Down: What Is Account-Based Marketing (ABM)?
The notion of Account-Based Marketing (ABM) is appearing more often in the B2B realm. Account-Based Marketing is a focused B2B strategy where marketing and...
Read more →