Digital Marketing & AdTech
101 articles in Digital Marketing & AdTech
2027 Marketing Budgets Are Growing. Spending Them the Old Way Is the Real Risk
The Signal: Budgets Are Up, Confidence Is Back After a cautious 2026, marketing leaders are planning to spend again. In its 2027 Budget Planning...
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Agentic AI Advertising: How Autonomous Agents Are Changing Commerce, Media, and Media Buying
Consumers accept AI as a shopping advisor, but not a buyer Seventy-five percent of U.S. consumers say they are comfortable with AI helping them...
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Marketing AI Agents in 2026: What They Are, What They Do, and How to Deploy One That Holds Up in Production
AI agents already run billions in ad spend, and most agentic projects still fail Two of the most widely deployed agentic marketing systems in...
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Agentic Commerce: What It Means for Advertisers and How to Prepare
AI Shopping Agents Are Already Processing Billions in Transactions During Cyber Week 2025, 20% of global e-commerce orders were influenced by AI agents, according...
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Tobacco and Alcohol Advertising in Switzerland: A Canton-by-Canton Compliance Guide for Advertisers
Switzerland ranked 36th out of 37 European countries for tobacco advertising bans and 79th out of 80 countries on the Global Tobacco Industry Interference...
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PXLSTRM by Adello Launches Pinterest Advertising in DACH: more than 24 Million High-Intent Users Now Accessible
Zurich, 23.03.3026 - PXLSTRM, Adello's AI-based contextual advertising spinoff, now supports Pinterest campaigns in Germany, Austria, and Switzerland. The expansion adds Pinterest to PXLSTRM's...
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Dynamic Product Placement: When Your Products Appear in Movies
A Bag of M&M's That Never Existed on Set Amazon Prime Video added a bag of M&M's to a bowl in Bosch. The catch?...
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Advertising Tobacco and Alcohol in DACH: Navigating Restricted Sector Regulations in Germany, Austria, and Switzerland
When Legal Products Become Invisible: The Advertising Paradox in Restricted Sectors Heavily regulated, restricted, and scrutinized—this is the reality for tobacco and alcohol brands...
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Marketing Trends 2026: Authenticity, GEO, and the Post-Automation Era
2025 is coming to an end - what a year for marketing and ads! Things are changing faster than ever, forcing marketers to stay...
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How Do Businesses Survive The Recession In Autumn 2025 And Beyond?
There is no secret that the current economic situation is, let’s say, far from favorable. Companies are firing employees, consumers are losing money, and...
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Reddit Marketing in 2025: Why Brands Can’t Ignore the Community-First Channel Anymore
Even in the growing social media marketing era, for a long time, Reddit was not considered a marketing channel. Unlike Facebook or Instagram, it...
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Why Brands Are Embracing Employee Content Creators (EGC)
Can you remember the last time you trusted an influencer's promotion? If your answer is ‘not recently,’ you’re not alone. At the same time,...
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