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New VR Headset: Competition Between Apple and Meta. The Race Has Started!

New VR Headset: Competition Between Apple and Meta. The Race Has Started!

Meta has unveiled its eagerly anticipated VR headset, Quest 3. The CEO of Meta Platforms, Mark Zuckerberg, introduced the mixed-reality device on Instagram just hours before the company's annual gaming conference, the Meta Quest Gaming Showcase.

Meta's blog post revealed details about the new headset, including its sleek design, which is 40% thinner than its predecessor. With Color Mixed Reality, an enthralling fusion of augmented and virtual reality elements, Quest 3 promises an unparalleled immersive experience.

The device features a new Qualcomm chipset, doubling the graphics performance and enhancing visual quality. Quest 3 will be available in the fall with 128GB of storage for $499.99, along with an additional storage option. Further information will be announced during Meta's VR conference in September.

High-fidelity color Passthrough, innovative machine learning, and spatial understanding let you interact with virtual content and the physical world simultaneously, creating limitless possibilities to explore,” said Meta in a release.

Compatibility with Quest 2 games ensures a seamless transition for existing users. To stay updated on Quest 3, interested individuals can sign up for updates. Meta plans to enhance the performance of Quest 2 and Quest Pro through an upcoming software update that provides improved CPU and GPU performance and enables dynamic resolution scaling.

The social media giant has also announced a price reduction for Quest 2 to make it more accessible to enthusiasts. The price of the Quest 2 has been lowered by $100, with the 128GB version now priced at $299.99 and the 256GB version available for $349.99.

The company shared plans to release the Quest 3 during the third-quarter 2022 earnings call, highlighting an expected increase in operating expenses. The increase was partially attributed to expenses related to Reality Labs hardware, particularly due to the upcoming launch of the next version of the consumer-oriented Quest headset.


Notably, Meta announced the VR headset just a few days before WWDC23, Apple's annual conference, where Apple was expected to unveil its long-awaited mixed-reality headset. The new Apple VR headset is an innovative virtual reality device that aims to provide users with an immersive and advanced VR experience. It boasts high-resolution displays, powerful performance capabilities, and various sensors for accurate movement tracking. With Apple's focus on integration and ecosystem, the new VR headset is expected to deliver a compelling virtual reality experience. It represents a significant advancement in VR technology and opens up new possibilities for users to explore virtual realms.

That is how Meta and Apple are diving headfirst into the thrilling battle of virtual reality headsets! Why? For starters, the VR market is exploding with potential, and these tech titans don't want to miss out on the action. They're both eager to wow users with mind-blowing immersive experiences.

But let's not forget the competitive spirit that drives these giants. Meta and Apple have been locking horns in various arenas, and now VR headsets are the newest arena for their clash of innovation. It's a race to showcase their technological brilliance and claim the throne of virtual reality supremacy.

By releasing their own headsets, Meta and Apple take charge of the entire user experience, from hardware to software integration. They want to deliver a seamless, jaw-dropping journey into their immersive worlds, tightly integrated with their ecosystems. It's all about keeping users engaged, loyal, and hungry for more mind-bending content, applications, and services.

Indeed, Meta and Apple are competitors in the metaverse and VR space. Meta has a strong focus on social interactions and creating shared experiences, while Apple emphasizes hardware design and ecosystem integration. Meta benefits from a large user base and a robust developer community, while Apple brings its expertise in user experience and seamless integration with their existing products. Pricing varies, with Meta offering more affordable options and Apple positioning their VR headset as a premium product. Both companies aim to deliver cutting-edge features and technologies. As the metaverse and VR industry continue to grow, the competition between Meta and Apple will drive innovation and shape the future of virtual experiences.

And let's not overlook the fact that Meta and Apple are powerhouses in their own right, constantly seeking new frontiers to conquer. VR headsets allow them to expand beyond their traditional domains, opening up fresh markets and captivating the hearts and minds of tech enthusiasts everywhere.

So, brace yourself for an epic showdown between Meta and Apple in the realm of VR headsets. It's a battle that promises innovation, excitement and a dazzling array of choices for all the VR enthusiasts out there. Get ready to strap on your headset and immerse yourself in a world of limitless possibilities!

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