PXLSTRM by Adello Launches Pinterest Advertising in DACH: more than 24 Million High-Intent Users Now Accessible

Zurich, 23.03.3026 - PXLSTRM, Adello's AI-based contextual advertising spinoff, now supports Pinterest campaigns in Germany, Austria, and Switzerland. The expansion adds Pinterest to PXLSTRM's existing contextual solution for YouTube and TikTok.

PXLSTRM applies AI-driven contextual targeting to video and image platforms without relying on third-party cookies. 

For advertisers already using PXLSTRM on YouTube and TikTok, Pinterest adds an additional audience that is largely unreachable on other channels.

The incremental reach versus TikTok alone is approximately +50%. Adding Pinterest to an existing PXLSTRM campaign extends coverage to a segment that current platform combinations miss.

Initial Pinterest campaigns through PXLSTRM show a 10% CPA improvement and a 4:1 ROAS in case studies. Further campaigns will shed light on the scale-out of these initial numbers.

PXLSTRM processes behavioral signals across multiple dimensions and correlates these with proprietary contextual data. The result is audiences instead of demographics alone. Leveraging proprietary contextual data and domain-specific know-how is what makes the solution unique.

Pinterest has more ~24.5 million users in DACH and reaches 29–36% of the online population. 55% of users report purchase intent — compared to 12% on Instagram and Facebook. 98% say they have discovered new products on the platform. 44% of German Pinterest users fall into high-income households. This proves that while Pinterest is smaller in absolute numbers, it can add a highly engaged audience for certain target groups.

About PXLSTRM

PXLSTRM is a pioneering AI-driven video advertising technology company, a spin-off of Adello. By analyzing video content—including dialogues, objects, and visuals—PXLSTRM ensures that ads reach the right audience with unmatched precision. Advertisers leveraging PXLSTRM’s technology experience engagement and conversion rate improvements of over 100%. Brands looking to optimize their Return on Ad Spend (ROAS) while ensuring contextual relevance and brand safety are encouraged to connect with the PXLSTRM team.

Contact: info@adello.com