Roblox is a popular online gaming platform. It allows anyone to create their own games and play games developed by others within a wide range of genres. Some sources even refer to Roblox as a Metaverse. 

Is Roblox still relevant?

Many remember Roblox’s surge during the pandemic. Back in 2020-2021, the platform gained its peak popularity in the media. A year later, in 2022, Roblox started actively collaborating with brands. Companies like L'Oréal Paris and Adidas began leveraging Roblox for marketing through "advergames," creating immersive experiences to engage with younger audiences. That is how Roblox became not only a gaming platform but a lucrative marketing tool.

Is Roblox still relevant in 2025, or did it lose its original hype? Statistics say, yes, it is still gaining traction. As of early 2025, Roblox boasts over 380 million monthly active users and 85.3 million daily active users worldwide. 

Also, the platform continues to grow. Notably, a significant portion of its user base is under 16, making it a central hub for Gen Z and Gen Alpha.

Roblox as a marketing tool

Now, let’s break down Roblox’s marketing potential. Marketing in Roblox is strongly characterised by blending traditional methods with innovative digital practices, sometimes even experimental. The platform offers very specific marketing methods (that we will mention below), and thus, it is not suitable for every business. However, you may consider implementing marketing in Roblox if your business belongs to one of these niches: 

Before we move to how you can promote your business via Roblox, let’s take a step back and talk briefly about the main Roblox audiences, namely Gen Z and Alpha. Both of these groups represent the young audience under 30 years old. However, these two groups are not the same, demographically speaking.

Marketing Specifics for Gen Z (born between 1997–2012):

Marketing Specifics for Gen Alpha (born between 2013–2025 and ongoing):

Marketing methods in Roblox

Now, after we have outlined Roblox and its audience, let’s take a look at the various methods on how one could promote their business in Roblox. 

Brand Collaborations and "Advergaming"

Advergaming became the main and one of the most interactive marketing forms on Roblox. Here, brands can make partnerships with the platform and create immersive experiences within Roblox worlds. Some examples include:

Influencer & Creators' Marketing

Many influencers and creators have also collaborated with Roblox. Popular YouTubers and TikTok stars regularly feature Roblox content, driving significant traffic. 

Very recently, the platform announced the launch of new Commerce APIs, allowing creators to sell physical merchandise directly within their games and experiences. This update opens up a new revenue stream for creators and expands monetization beyond virtual goods and pay-to-access content.

Virtual Events and Concerts

Roblox hosts massive virtual events, concerts, and festivals, drawing millions. Live concerts by artists like Charli XCX, Lil Nas X, and BTS attracted millions of simultaneous viewers.

Also, Roblox has collaborations with film studios (e.g., Marvel, Disney) for interactive promotional events.

Metaverse Commerce Integration

Roblox introduced groundbreaking e-commerce features, directly linking digital and physical shopping. Previously, it announced its integration with Shopify, enabling users to purchase real-world products directly within Roblox.

Social Media & Community Engagement

Roblox heavily utilizes social media platforms like TikTok, Instagram, and Twitter/X for promotions and user interactions. It implements regular viral challenges and contests on TikTok, promoting new games or events.

Interactive community campaigns, encouraging user-generated content (UGC), fan art, and video submissions.

Also, active presence on Discord and Reddit to foster direct interaction and community loyalty.

Innovative Technology & AR/VR Experiences

Roblox continuously leverages the newest technologies for immersive marketing:

That is how Roblox is remaining not only an entertaining gaming platform for the young generations but also a versatile marketing tool. If you would like to know if Roblox marketing would fit your business, contact us, and we will make personalized marketing recommendations.

As the Western world watches the nonstop headlines about stock market declines, business bankruptcies, and big tech companies' headcount cuts, marketers are closely tracking the news on AI slowly stealing their jobs. ChatGPT questions the need for content creators; DALLE 2 steps on the way of artists and designers; web3-based social networks unites people into communities, changing the way they make purchasing decisions; the metaverse and NFTs set new standards for product presentation and promotion.

But before dropping it all and converting into Tibetan monks to find peace, think about how you, as a marketer, can use these mind-blowing technologies to achieve better results.

At the end of the day, with the lingering effects of the economic downturn and the continued geopolitical instability, it is more important than ever to stay ahead of the curve and be prepared for the changes that are to come.

In this article, we will explore the marketing trends shaping the industry in 2023 and how businesses can adjust their strategies to account for the hotter climate.

New trends to come:

Focus on people and communities

A focus on community and people is essential in marketing in 2023, as it allows companies to connect with their target customers on a more personal level. Through this kind of approach, companies can better understand their customers' needs, desires, and interests and tailor their marketing strategies to meet those needs. This will ultimately lead to increased customer loyalty and more efficient marketing campaigns that lead to enhanced brand awareness, higher sales, and greater customer satisfaction. Furthermore, by taking the time to build a strong community, companies can also create a more unified, cohesive brand identity that will extend beyond their products and services and create a lasting impression on their audience.

Participation experience (PX) instead of user experience (UX)

Participation experience (PX) is a great tool for marketing. It allows users to engage with a brand directly and on a personal level. In order to illustrate the participation experience, remember the sport. People get together in a sports bar to enjoy the game together, which creates a feeling of belonging and participation in something bigger. This experience is unique in comparison to when you do it alone.

Through PX, brands can create interactive and immersive experiences that are tailored to each user's individual needs and preferences. Furthermore, PX can allow companies to track customer engagement and preferences, meaning that they can more effectively target customers with relevant content and rewards. This can encourage customers to participate more and become more loyal to the brand. Additionally, PX campaigns can also be used to build trust and brand loyalty as customers feel more valued and appreciated. Ultimately, PX can help create a more powerful and rewarding connection between customers and brands - a key factor for successful marketing in 2023.

Focus on people and communities

Generative Artificial Intelligence

The latest releases of OpenAI are simply mind-blowing. From images to music to text – anything can be created in a matter of seconds. For example, former Square Enix game studio artist Christian Peñas recently created interactive concept art from Midjourney's creations. It looks like an entire scene from the game, which means that in 2023, brands will be able to use neural networks to create commercials and engage digital artists to do so.

Generative AI, for sure, has the potential to revolutionize marketing in a number of ways:

1. Improved Targeting: Generative AI can help marketers better understand customer behavior, allowing them to create more personalized campaigns and accurately target specific segments.

2. Automated Content Creation: Generative AI can help marketers create content more quickly and efficiently. This can lead to increased efficiency and cost savings.

3. Increased Conversion Rates: Generative AI can help marketers create campaigns that are more likely to convert, leading to increased ROI.

4. Improved Customer Insights: Generative AI can provide marketers with valuable insights into customer behavior, helping them to better understand their target audience and create more effective campaigns.

5. Enhanced Personalization: Generative AI can help marketers create more personalized experiences for their customers, leading to increased customer loyalty and satisfaction.

All these activities should still be aligned with a transparent data collection and processing strategy, but, for example, generative AI personalization could be particularly useful in e-commerce, where zero- and first-party-data-based personalized product recommendations and targeted ads could lead to increased sales and customer loyalty.

Extended Reality (XR)

Extended reality (XR) is a new technology that is quickly revolutionizing the way businesses market their products and services. XR is a combination of virtual reality, augmented reality, and mixed reality, and it allows businesses to create immersive experiences for their customers. This technology has the potential to revolutionize the way businesses interact with their customers and create powerful and engaging marketing campaigns.

One company that has embraced extended reality in its marketing is Coca-Cola. In 2019, they launched their "Share a Coke" campaign, which used augmented reality to allow customers to virtually share a Coke with their friends. Customers could take a picture of themselves with a virtual Coke bottle and share it with their friends. This campaign was a huge success, and it showed how powerful XR could be in marketing.

Back in 2016, Adello ran an interactive mobile advertisement campaign for Heineken, where users could shake their phones to cheer their favorite beverage with friends.

Another example of XR in marketing is the virtual store created by IKEA. This store was created using virtual reality technology and allowed customers to explore the store and shop for furniture without ever leaving their homes. This was a great way for IKEA to engage with its customers and create an immersive shopping experience.

Finally, there is the example of Lowe's, which used extended reality to create an interactive experience for its customers. They created a virtual showroom that allowed customers to get a better look at the products they were interested in. This was a great way for Lowe's to engage with their customers and create an immersive shopping experience.

Heineken Adello ad

As these examples show, with XR, marketers can bring their brand communication to a new level:

1. Increased Engagement and Reach: Extended Reality (XR) technologies such as virtual reality (VR) and augmented reality (AR) can create immersive experiences that draw customers in and keep them engaged for longer periods of time. In addition, XR technologies can be used to reach new customers who may not be able to physically experience a product or service.

2. Enhanced Storytelling: XR technologies can be used to create stories and experiences that are more engaging and memorable than traditional marketing methods.

3. Improved Customer Experience: XR technologies can be used to create interactive experiences that are tailored to the customer's needs and preferences, resulting in a more personalized and enjoyable experience.

The Metaverse & NFT

Metaverse is a decentralized virtual world that allows users to create and trade digital assets, such as NFTs. It is powered by the ETP blockchain, which is a decentralized platform that allows users to securely store and transfer digital assets.

One potential benefit of using the metaverse in marketing is the ability to create immersive, interactive experiences for customers. For example, a company could create a virtual storefront in the metaverse where customers can browse and purchase products in a virtual environment. This could be particularly useful for companies that are looking to create a more engaging and memorable brand experience. Nike, Chanel, and Walmart are good examples of interactive experiences in the metaverse.

In early December 2022, cosmetics brands L'Oréal and Charlotte Tilbury partnered with ReadyPlayerMe, a meta-universe avatar platform. Now meta-universe users will be able to try on the brand's cosmetics on their digital images and use them on more than 4,000 Web 3.0 platforms and apps.

NFTs, or non-fungible tokens, have become increasingly popular in the marketing world. They have been used to create unique digital experiences, drive brand engagement, and create a new form of digital currency. NFTs can also be used in marketing in a number of ways. For example, companies could use NFTs to create unique, collectible items for their customers. These could include virtual goods such as exclusive in-game items or digital art, which could be sold to collectors or used as part of a marketing campaign. NFTs could also be used to create unique, one-of-a-kind experiences for customers, such as virtual concerts or other events.

One example of a successful marketing campaign using both Metaverse and NFTs was by the company CryptoKitties. CryptoKitties is a game that allows users to collect, breed, and trade virtual cats. The game was able to generate over $12 million in sales using Metaverse and NFTs.

CryptoKitties used Metaverse to create a unique digital experience for its customers. They used NFTs to represent each individual cat and allowed users to breed and trade their cats. This created an engaging and interactive experience that was unlike anything else on the market.

Metaverse and NFTs have also been used to create a new form of digital currency. Companies such as BitClave and Binance have used the Metaverse platform to create their own digital currencies. These currencies can be used to purchase goods and services, as well as to trade with other users.

Metaverse VR

Gamification

Game mechanics in digital projects are actively developing and becoming more popular. A study by Mordor Intelligence found that gamification increases user engagement with a brand by 30% on average, and the average annual growth rate for gaming mechanics will be 26.5% over 2022-2027.

As an example, Apple is using an achievement system to motivate users to exercise.

Interactive mobile strategy

The number of people going online from a smartphone has reached 5.31 billion in 2022, compared with 5.19 billion in 2020. The mobile strategy ensures that businesses can effectively reach these consumers with engaging and interactive content such as videos, engaging graphics, and interactive experiences tailored specifically to their target audience's preferences. Even the metaverses go mobile-first.

Additionally, the mobile strategy helps to ensure that businesses have an up-to-date presence on popular mobile apps and platforms, allowing them to reach a much wider trackable audience. Furthermore, mobile strategy provides businesses with the tools and resources to measure, analyze, and optimize their marketing efforts in order to continually improve their performance and reach.

The trends to stay:

Effective Mobile UX

Agency On3 analyzed the results of companies' UX updates and found that 37% of brands increased revenue by implementing a smart UX design. Every year, the importance of user-friendly mobile web platforms or apps grows. Make sure your site is optimized and loads quickly, your autocomplete fields work correctly, and your design elements are conveniently located.

In addition, websites and apps should be designed with the ability to use animation formats and short videos. The ability to convey important information in small portions and with dynamics will be key in the fight for audience attention, and in the mobile version, this is especially important.

Many global brands are already using short formats in the UX design of Home and Product pages. For example, the Apple Music homepage has an interesting scrolling animation that helps diversify the experience.

Voice assistants

As the technology continues to improve and become more popular, voice assistants are an excellent way to reach consumers in a non-invasive and natural way. They can be used to answer consumer questions quickly and accurately, enabling marketers to create more effective campaigns and better target potential customers. Furthermore, voice assistants can provide additional data and insights to help personalize marketing messages and offer more tailored content to customers. With the help of voice assistants, marketers can quickly reach their target audience and improve their chances for success.

In 2022, approximately 142 million people in the United States (42.1% of the population) are projected to use a voice assistant. According to Statista, 32 percent of US consumers owned smart speakers as of 2021, an 8 percent increase from 2020.

Voice assistants

Personalization

Personalization allows businesses to tailor their marketing messages to their customer's individual needs and interests, which makes it more likely that customers will respond positively to the marketing message. Personalization also makes customers feel valued and appreciated, as it demonstrates that the business cares about their individual preferences. Finally, it allows businesses to track customer spending and preferences in order to develop targeted campaigns and build better customer relationships. A McKinsey study showed that personalization could increase revenue by up to 25%.

Data security

In 2022, people paid even closer attention to how brands use their data. In 2023, this trend is likely to continue, and it is worth emphasizing the security of user data. Talk openly about how exactly you plan to use the information and strengthen the protection of sites and apps against hacking. 35% of customers will refuse to buy from the brand if it secretly collects its data and uses it for its recommendation system. So broadcasting your privacy concerns to customers will increase loyalty and attract a new audience. For example, Google is preparing to abandon cookies in favor of the Privacy Sandbox project, indicating a growing concern about the security and ethics of data access.

Cookieless targeting

Cookieless advertisement targeting has the potential to revolutionize marketing, as it not only enables marketers to target audiences effectively in more privacy-friendly ways but also gives them access to more accurate audience insights, retaining their trust.

By 2023, it is expected that cookieless targeting delivered by an AI-driven technology provider will be essential for marketers to continue succeeding in the digital arena. With the ability to target users without cookies, marketers can reach a larger, more diverse set of users, giving them the potential to gain deeper insights and reach new customers.

As an alternative to the cookies, it is recommended to use zero-, first, or second-party data or cookieless alternatives.

From the very beginning, AdCTRL™ by Adello has been committed to protecting user privacy by obtaining user consent, analyzing anonymized user behavior, and adhering to the strictest data collection and storage rules, like GDPR and CCPA.

Bottomline

Undoubtedly, 2023 will bring new challenges and opportunities in the marketing industry. With the right combination of advanced technology, creative content, and targeted strategies, organizations can stay ahead of the competition and maximize the success of their marketing endeavors. With the ever-changing world of digital marketing, staying up-to-date with trends and creating a comprehensive and effective marketing plan are essential for success.

Last week's “NTR — The Metaverse Summit 2022” was a truly inspiring event that highlighted discussions centered on the long-term goals and fundamental concepts of the metaverse.

The all-encompassing forum featured thought-provoking keynotes from industry leaders and ideas exchanged by industry professionals on Web3 and metaverse technologies and innovative business models.

After an enthusiastic start with the startup pitch competition for AUREA Award, the Summit featured over 20 sessions and more than 40 speakers.

Describe, don't define

One of the key takeaways from the Summit was the importance of focusing on building the metaverse rather than trying to define it.

The metaverse, as we idealize it, has yet to arrive. Today, there is a myriad of visions about how the metaverse will look in the future and what experiences it can provide to its participants. As we move into a new era of interpersonal and social interactions, we should shift our focus from defining and framing novel concepts towards imagining the broader horizon of what they can become and how they influence our lives.

Spatial Computing instead of VR

Another key point that was discussed was the concept of "spatial computing" rather than the simple term "virtual reality".

Spatial computing is a term used to describe technologies that allow people to interact with digital information in a three-dimensional (3D) environment. This can include virtual reality (VR), augmented reality (AR), and mixed reality (MR) technologies, as well as other technologies that enable people to interact with digital information in a more intuitive and immersive way.

Spatial computing can also refer to the use of 3D sensors and other technologies to enable computers to understand and interact with the physical world. In general, spatial computing is focused on using technology to enable people to better understand and interact with the world around them, both digitally and physically.

The metaverse is not just about digital experiences but about breaking free from the screen and experiencing the world in a new way.

The metaverse will essentially become a collective, phygital world that people can enter and interact with using spatial computing technologies. For example, spatial computing technologies could be used to create and populate the virtual environments of the metaverse, allowing people to interact with each other and with digital information in a more immersive and intuitive way.

Additionally, spatial computing could be used to enable people to move seamlessly between the physical and virtual worlds, allowing them to access and interact with the metaverse from anywhere at any time. Overall, spatial computing is likely to play a key role in the development and growth of the metaverse, helping to shape the way that people interact with each other and with digital information in the future.

Towards Equity & Inclusion

One of the strongest potentials of the metaverse to address social issues, such as equity, equality, and inclusion, was also discussed.

Since the concept of the metaverse is still largely theoretical, it is difficult to say exactly how it will achieve it. However, it is likely that the metaverse will provide new opportunities for people to interact with each other and with virtual environments in novel ways. This could potentially lead to new forms of social organization and communication that could help address a range of social issues. It is also possible that the metaverse could exacerbate existing social issues, depending on how it is designed and implemented.

Ultimately, the impact of the metaverse on social issues will depend on the choices and actions of the individuals and organizations involved in its development and use.

Since decentralization and self-regulation are key Web3 topics, it is likely that we will see innovative approaches emerge.

Becoming a Part of Something Bigger

The importance of community in the metaverse was also emphasized. The metaverse future is not just about technology but about bringing people together and creating a sense of belonging and connection.

In the metaverse, communities can come together and interact in ways that are impossible in the physical world. For example, people from different parts of the world will be able to meet and interact in virtual spaces, forming communities based on common interests or goals.

These communities will be able to collaborate and work together on projects and initiatives that are too large or complex for a single person or group to tackle. For example, a group of architects from different parts of the world could come together in the metaverse to design a new city, with each member contributing their expertise and knowledge to the project.

Furthermore, the metaverse will allow for the creation of virtual events and gatherings, like the Burning Man Project, where communities can come together to share ideas, participate in discussions, collaborate, and create together. These events will be able to reach a much larger audience than traditional physical events and will allow for greater participation and engagement from members of the community.

This way, the metaverse is expected to amplify the role of the community by providing new ways for people to come together, interact, and collaborate on a global scale.

NTR — The Metaverse Summit 2022

From User to Participation Experience

In the metaverse, people will be able to interact with each other and with digital content in real-time, creating a shared virtual environment. The term Participation Experience (PX) was suggested instead of User Experience (UX) to better describe the metaverse and its focus on community.

This is because the metaverse is not just a product or service that people use, but rather a shared virtual space where people can interact with each other and with digital content. As such, the focus will be on creating engaging and immersive experiences that allow one to participate in and contribute to the metaverse. In terms of design, this shift from UX to PX will involve a more holistic approach that considers not only the individual user experience but also the collective experience of all participants in the metaverse.

This will require designers to consider a range of factors, such as the social dynamics of the metaverse, the role of digital content and artifacts, and the ways in which people can interact and collaborate within the virtual environment.

Overall, the shift from UX to PX in the metaverse will require designers to think beyond traditional user-centered design approaches and instead focus on creating engaging and immersive experiences for participants in the virtual world.

Embracing Uniqueness

Lastly, personalization and self-expression were highlighted as key components of future experiences.

In the metaverse, people will be able to create and wear virtual clothing and accessories that can be customized to their unique tastes and styles. This will give the ability to experiment with different looks and identities in a way that is not constrained by the physical limitations of the real world.

The ability to personalize our experiences in the metaverse opens up new possibilities for self-expression and breaking free from the limitations of the real world.

Experiencing Through gaming

Gaming in the metaverse was another key topic of discussion, with a focus on entertainment and community building. It is likely to play a significant role in the development of the metaverse.

The immersive and interactive nature of gaming makes it a natural fit for the metaverse, and many of the technologies and concepts that are being developed for the metaverse, such as virtual and augmented reality, have already been explored extensively in the gaming industry.

As the metaverse continues to evolve, it is likely that gaming will continue to be a major driving force, both in terms of the technologies that are used and the ways in which people interact with and experience the metaverse.

Bottomline

Overall, the Summit was a truly inspiring event, providing valuable insights and discussions on the future of the metaverse and its potential to change the world.

We are looking forward to next year's edition to hear more hands-on applications, success stories, and new discoveries of the metaverse.

Previously, we reported the metaverse expansion and appearance of whole new worlds and entire cities on the different Web3 platforms. The new meta-buildings are popping up, such as brand shops, fashion stores, offices, playgrounds, and even UAE's Ministry of Economy office. On top of that, more and more companies are creating their offices in the metaverse.

ArentFox Schiff goes to the metaverse

Recently, ArentFox Schiff, an American Law company located in Los Angeles, built their office in the metaverse. That is how the company became the first major US law firm to build and launch an office in this new virtual world.

ArentFox Schiff offers legal solutions "to achieve today's targets and anticipate tomorrow's problems". The main focus of the company is business-oriented legal counsel that helps their customers in order to achieve their commercial goals. Also, ArentFox Schiff is deeply rooted in government service and committed to the administration of justice. The company has clients in various fields. Their clients include Brooklyn Nets, Los Angeles Lakers, Diesel and Ferrari, Warner Bros, Discovery and many others.

The company ArentFox Schiff has always considered itself tech-friendly. On top of that, the Metaverse, Blockchain & Digital Assets team, among the largest in BigLaw, communicate with some world's top companies and help them create the strategies for Web3 adoption. For one, ArentFox Schiff was consulting PwC regarding becoming the first international professional services network to publicly enter the metaverse.

ArentFox Schiff Chairman Anthony V. Lupo, commented on the firm transition to the metaverse:

"The Metaverse stands to disrupt nearly every industry – fashion, sports, real estate, the list goes on – presenting immense possibilities and potential risks. ArentFox Schiff has been helping world-class brands in these sectors enter the metaverse, and now with our new office in Decentraland, we can call each other virtual neighbors."

ArentFox Schiff is located in the Luxury Fashion District in Decentraland.The office is designed by Voxel Architects, a Metaverse digital architecture studio dedicated to building virtual buildings. It has four floors featuring conference rooms and a private meeting space.

Offices in the metaverse

There has been a sharp decline in interest in the keyword "metaverse" in Google searches this year. However, while the excitement may be subsiding, companies are still interested in the virtual world.

In March 2022, companies either launched or revealed plans to build metaverse offices, which will be used for online meetings with international customers, improve working spaces, and optimize communication with users. While some employers may start experimenting with the metaverse, widespread adoption of such a virtual space with digital avatars will still need to wait at least a few more years.

Benefits of the metaverse office

Indeed, offices in the metaverse are not a new thing at all. Now we see how companies establish their offices on the different Web3 platforms. There are several benefits of doing this.

Metaverse land prices are down

Land prices in the metaverse have been falling for weeks. Land prices in Otherside, the most popular metaverse project of recent times, have recently lost 15% of their value. Other metaverse plots with high market values are similarly declining in price. These include projects such as The Sandbox (SAND), Decentraland (MANA) and Axie Infinity (AXS).

This would be a good opportunity for companies who want to purchase land in the metaverse.

To be closer to the Gen Z

Large international brands, such as Walmart, recently entered the metaverse game to be closer to the younger generation, namely millennials and generation Z.

Open-mindedness toward new technologies

In the modern world, it is important for companies to declare their statement to their audience. Open-mindedness and sympathy for innovation can be good indicators for customers. In the case of ArentFox Schiff, that work with Web3 cases, transferring to the metaverse would be a logical decision to prove to potential customers that they are offering services related to Web3.

Making dream office come true

Some office ideas regarding the interior or location can never come true. The good news is that metaverse rent is way cheaper than real one. On top of that, any kind of wild ideas regarding how the office will look can be recreated in the metaverse. That will allow to create a unique place both for coworkers and to present the clients.

Marketing move

Since real estate in the metaverse is still a new thing that is hyped around, the companies can use this opportunity to draw the customers' attention and to brag before the competitors.

Disadvantages of the metaverse offices

Low ROI

There is no guarantee that the money spent on the metaverse will bring high returns. Indeed, the metaverse office is a good feature, but it doesn't bring financial benefit directly. The companies should be considerate if they are willing to invest money in the metaverse land, which can quickly depreciate.

There is no exact reason

In order to justify the money spent on the metaverse office, the companies would have to determine the exact reason for such a purchase first. Is it a marketing movement, or is it just a fancy thing to buy, or maybe it is just excess irrelevant spending from the marketing budget?

Clients are not ready

You may be ready to buy the property in the metaverse, but your customers can not be adapted to such innovation yet. Perhaps the metaverse is an absolutely unknown word for your clients, and your target audience can be reached through different marketing channels.

So pick up that phone and call your friend, colleague or client to meet in person. It always creates stronger bonds.

Today we have a legendary game on the table. You may know it as a popular sandbox game in a pixelated, cubic style - Minecraft. In Minecraft, you can do a range of different activities, such as building houses, growing crops, killing monsters, breeding animals, finding a desert temple, killing a dragon edge, and so on.

In fact, Minecraft is the whole phenomenon, because no other sandbox game has yet been so popular. Today Minecraft is played all over the world for 10 years and

people still love it!

Only Minecraft has servers with total anarchy, in which one story is stranger than another. For example, 2b2t server, where was a war of the trees, spawn was destroyed to the ground at 1000 blocks, and cheats were commonplace here. In addition to 2b2t there are other servers. They are mostly represented by popular minigames, variations on the theme of survival and so on.

Gameplay

In terms of gameplay, Minecraft is simple and complex at the same time. For example, to mine a diamond you need to cut down a tree and make a board from them to create a workbench and sticks. On the workbench to build a wooden pickaxe, a wooden pickaxe to get the stone, make a stone pickaxe and oven, if possible, in advance to get coal. After you have to go down into the caves or to build a mine, to get and melt the iron, forge an iron pickaxe and only after that obtain the diamond.

There are many items and blocks in the game. They allow the player to do anything in any anyway they want. In the game, you can build your own house, a map to pass, a themed building, or your own paradise.

Do not forget that the character, Steve, needs to eat. Moreover, the monsters that are hostile to you may appear in the darkness. Steve is not immortal, and you should keep this in mind when you are about to fall from a height, swim in the lava, explore the seabed or fight the enemy.

There is also a female character, Alex. Besides these two, in the old days, there was Notch and Herobrin, Notch is the character skin of the game's developer, and Herobrin is a mythical character. Once upon a time, the community believed Herobrin was either Notch's dead brother or the ghost of a dead miner. But in 2011, Notch himself confirmed that Hirobryn had never existed.

Varuna, Minecraft
Constructed by Varuna, photo from eurogamer.net

Earning money in Minecraft

Now let's get off topic and talk about how you can earn money by playing this game. Even though there is no direct monetization in the game itself, I'll talk about the possible ways.

The first thing that comes to mind is streaming on Twitch or YouTube and getting donations. Also, you can rent a server. First, you would need a server, so you can place there your services to sell for real currency. For example, clients upgrade to the VIP status, which expands the possibilities or sale of resources as well as real currency. To achieve this, you need to entice the audience with a new idea or active marketing through social networks.

If you like to create in Minecraft, you can try yourself as a builder. Those players mostly work for themselves or servers and create a professional décor for sale.

There's a story about a high school kid who loved playing Minecraft, and now he's making money from it. Thomas Sulikowski at age of 19 started a professional Minecraft construction company called VARUNA. As soon as Thomas started playing Minecraft, he surprised everyone with his creative nature, sharing screenshots of his builds on forums. Later, when Thomas began to gain popularity, along the way delving into the topic of construction, he realized one thing: What he was doing was not just construction, it was an industry with its own direction and stars. And that's when he got the idea to create his own company, VARUNA, a team of professional builders in Minecraft. VARUNA is not just a bunch of geeks with their peculiar idea, as it may seem at the first time. Indeed, it was a business on the servers with donations. Their services are used by server owners, some companies, and charities, and they even work with Mojang and Microsoft.

Minecraft is so entertaining, so the graphics take a back seat here. What is more important here is the music and gameplay.

Speaking about music, in the early days of Minecraft, in 2009, when it was an independent indie game, Marcus Person asked Daniel Rosenfeld to write the soundtracks for his game. Under the nickname

C-418, he wrote the first soundtracks for the game. Those soundtracks became, if not the most memorable game soundtrack in history, then very popular for sure. In the beginning, C-418 created 3 tracks "Minecraft", "Sweden" and "Clark".

All the tracks are very atmospheric yet minimalistic. The soundtrack was suitable for any situation in the game. It was the reason Minecraft music stood out from the rest of the games. In 2018, when the sea update came out, C-418 composed "Axolotl," "Dragon Fish," and "Shuniji". That was the last time C-418 composed music for Minecraft.

But after all, the genuine pearl of the game is its stories. These stories create a community, and you can join it, create things that others have not done before, join the construction of the "real" world, and just enjoy the game.

It’s not a secret that the gaming industry is expanding and developing very fast. More and more gaming platform has been opened very recently. One of them is Luna - a gaming platform from Amazon. What is especially remarkable, Amazon Luna is a cloud gaming service. In fact, the new technology significantly impacted the game market development, and cloud computing is one of them.

Once again, what is cloud computer games?

Cloud gaming and cloud computing have become popular topics of discussion recently. Meanwhile, the tech giants are releasing their own cloud computing platforms. What does actually cloud computer gaming mean?

Cloud gaming, as the name suggests, is related to cloud computing. The essence of cloud gaming arises in a portable computing load with a remote device on the server or a more powerful computer.

Simply put, cloud computer gaming provides an opportunity for players to have a high-speed and quality gaming experience even though they don’t have suitable hardware. All you need is a high-speed Internet connection and any device with a screen, which can be even a weak laptop or a smartphone. Consequently, this leads to reducing the price of gaming will be cheaper. Previously, players would have to invest a certain budget to make the gaming process smooth and fast. Thanks to cloud computer computing, users can save more than a thousand dollars just for not buying computer equipment.

Cloud gaming is a promising market segment. It is forecasted that by 2028, the cloud gaming market could generate $1.861 billion in revenue. Furthermore, the development of cloud gaming and the transfer of computing to the server-side will positively impact the industry: It will help reduce the level of piracy.

What to expect from launching luna

Indeed, Luna already seems to be a very promising gaming platform. Many users still wonder what to expect from a new Amazon service. Here are some characteristics of the platform.

Amazon announced several expanded gaming channels: Prime Gaming Channel, Retro Channel, The Jackbox Games Channel, Ubisoft Channel, and Family Channel. More channels are expected to appear on the platform. Let’s take a closer look at each of them.

Prime Gaming Channel

Starting 1st of March this year, Amazon Prime members have access to a Prime Gaming Channe. This channel offers its members play a rotating library of Luna games, such as Devil May Cry 5; Observer: System Redux; FOGS!; Memory; and Immortals Fenyx Rising. New games will be announced regularly as part of the Prime Gaming member offer.

Retro Channel

Retro Channel features favorite classic games from publishers like Capcom and SNK so subscribers can relive fan-favorite games like Street Fighter II - Hyper Fighting — Metal Slug. 3, Castlevania Anniversary Collection and many others.

Jackbox Games Channel

The Jackbox Games channel on Luna is the only place where you can play all eight Jackbox Games Party Packs with a single subscription. Gamers can play popular games, including Quiplash, YOU DON’T KNOW JACK, Drawful, and Trivia Murder Party. These games support Luna Couch, a cloud-based feature that allows instantly invite others to join a multiplayer gaming session, even if they don’t have a Luna subscription.

Ubisoft channel

Amazon has partnered with game studio Ubisoft to create a gaming channel exclusive to Luna that will give Luna subscribers access to Ubisoft titles on the same day they are released. Ubisoft+ channel costs $17.99 per month.

Family channel

The family channel offers a selection of games for all ages such as Monster Truck Championship, Heave Ho, and Sponge Bob Squarepants: Battle for Bikini Bottom. This channel will be a perfect option to spend time with a whole family.

Amazon Luna

Moreover, Luna has certain features, such as:

Stream to Twitch Live

With the latest update to Luna on PC, Mac, and Fire TV, a new broadcast button lets the users to stream gameplay live with a camera screen. Gamers would simply have to scan the QR code to connect the phone as a webcam and microphone.

Luna Phone Controller

Users can now try Luna on Fire TV using only their iPhone or an Android phone as a controller through the Luna Controller app. The on-screen controller is an option for new or casual gamers without a controller who wants to try out side-scrolling, turn-based RPGs, quizzes, and more.

Luna is launched as Amazon’s competitor to other cloud gaming platforms such as Stadia, Xbox Cloud Gaming, PlayStation Now, and GeForce Now. For the moment, Luna is only available in the US. In the future, the gaming library will expand. As the service develops, new channels of publishers or selected genres will be added.

The gaming industry, its news, and updates will be another blog topic in Adello. We will keep you updated about the recent gaming industry news, game overviews, shortlists, and many others.