Adello: Near-Perfect YouTube Targeting with Contextual AI

01.07.2024, Zurich, Switzerland — Comparative tests of PXLSTRM, an AI-powered video contextual targeting technology, alongside YouTube™ TrueView, prove almost 30% in savings for clients.

Launched in Switzerland in September 2023, PXLSTRM has had fantastic growth and client feedback. In the meantime, numerous case studies highlight the effectiveness of PXLSTRM compared to simply running on YouTube™ TrueView.

PXLSTRM uses the power of Adello’s patented AI to process more data than probably any other YouTube product. This provides superior reach, accuracy, and brand safety.

For a targeted campaign in the YouTube eBike category, the agency aimed to reach the target audience, scale the campaign, and minimize irrelevant impressions while controlling costs. To achieve these goals, they employed PXLSTRM and TrueView skippable ad formats.

“With the PXLSTRM product, we are able to tap into new audiences for our clients,” shared Raimund D., Founder and CEO of ADCONNECT. “The most important benefit, in my opinion, is additional high-quality reach and brand safety, which ensures that my client's ads are displayed in the most relevant and safe environment. We are excited about the planned launch of other platforms and CTV formats.”

The campaign below, encompassing two 6-second bumper ads and a 15-second skippable ad, ran concurrently in May 2024. The campaign performance was evaluated based on eCPM (effective cost per mile), relevant channels, and, ultimately, relevant impressions.

The findings revealed distinct advantages for each strategy. PXLSTRM reached 98% of topically relevant impressions, showing superior brand safety and a targeted audience receptive to the eBike brand. TrueView had a lower initial cost but more irrelevant impressions, suggesting efficiency potential with optimized targeting.

The results highlight the complementary nature of PXLSTRM and YouTube TrueView. PXLSTRM isn't meant to replace TrueView but to be a high-quality addition. By analyzing every video, PXLSTRM finds a more relevant audience, for example, for the eBike and cycling community. TrueView offers specific audience targeting, but PXLSTRM's additional data and optimization minimize irrelevant impressions and lower the relevant eCPM.

This case study reinforces PXLSTRM's position as a high-quality value driver for advertisers and Adello’s fastest-growing product. By leveraging both PXLSTRM and TrueView, Adello’s advertisers achieve outstanding results, reaching a targeted audience with the highest brand safety and maximizing the campaign impact.

Contact: anja.prosch@adello.com

About Adello

Adello, a leading Swiss/US AdTech provider, utilizes fully automated, self-learning technology alongside real-time human behavior analytics to maximize mobile marketing ROI. Technavio, a global market research agency, ranks Adello’s patented technology—which has earned over 20 awards—among the Top 16 in Big Data worldwide.

Adello serves hundreds of the world's top brands and agencies like BMW, Clear Channel, GroupM, McDonald's, SBB, and UBS. Operating globally with offices in Europe, Asia, and North America, Adello is also a Swisscom Ventures portfolio company.

In 2023, the company launched PXLSTRM, a new way to target video ads on platforms like YouTube, CTV, and potentially social media. PXLSTRM utilizes Adello's patented AI and self-learning tech. It aims to analyze video content, including dialogues and objects, ensuring ads reach the right audience. This boosts engagement and conversion rates. By clustering millions of relevant videos, PXLSTRM expands ad reach effectively, maximizing ROI and maintaining brand safety.

For more information, visit www.adello.com or contact sales@adello.com.