Blog
Ad tech trends, product updates, and strategies from the Adello team.
Tobacco and Alcohol Advertising in Switzerland: A Canton-by-Canton Compliance Guide for Advertisers
Switzerland ranked 36th out of 37 European countries for tobacco advertising bans and 79th out of 80 countries on the Global Tobacco Industry Interference...
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PXLSTRM by Adello Launches Pinterest Advertising in DACH: more than 24 Million High-Intent Users Now Accessible
Zurich, 23.03.3026 - PXLSTRM, Adello's AI-based contextual advertising spinoff, now supports Pinterest campaigns in Germany, Austria, and Switzerland. The expansion adds Pinterest to PXLSTRM's...
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Brand Relevancy in the AI Era: How to Navigate Content Saturation and Maintain Visibility
The AI Visibility Paradox Today, 75% of a marketing agency's inbound leads come from visibility in ChatGPT and similar AI platforms, not traditional search....
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Dynamic Product Placement: When Your Products Appear in Movies
A Bag of M&M's That Never Existed on Set Amazon Prime Video added a bag of M&M's to a bowl in Bosch. The catch?...
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Advertising Tobacco and Alcohol in DACH: Navigating Restricted Sector Regulations in Germany, Austria, and Switzerland
When Legal Products Become Invisible: The Advertising Paradox in Restricted Sectors Heavily regulated, restricted, and scrutinized—this is the reality for tobacco and alcohol brands...
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Marketing Trends 2026: Authenticity, GEO, and the Post-Automation Era
2025 is coming to an end - what a year for marketing and ads! Things are changing faster than ever, forcing marketers to stay...
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How Do Businesses Survive The Recession In Autumn 2025 And Beyond?
There is no secret that the current economic situation is, let’s say, far from favorable. Companies are firing employees, consumers are losing money, and...
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Reddit Marketing in 2025: Why Brands Can’t Ignore the Community-First Channel Anymore
Even in the growing social media marketing era, for a long time, Reddit was not considered a marketing channel. Unlike Facebook or Instagram, it...
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Why Brands Are Embracing Employee Content Creators (EGC)
Can you remember the last time you trusted an influencer's promotion? If your answer is ‘not recently,’ you’re not alone. At the same time,...
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What Is Substack and How to Use It for Marketing and Monetization?
Imagine a platform that’s a combination of LinkedIn and X (formerly Twitter). Users can write short posts, blogs, long-form articles, and essays - all...
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LED Vision Drones - DOOH Of The Future That Is Available Today
LED Vision Drones - DOOH Of The Future That Is Available Today
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