Blog
Ad tech trends, product updates, and strategies from the Adello team.
Why Programmatic DOOH Is Back and How Mobile Retargeting Makes It Smarter
DOOH (Digital-Out-of-Home) refers to any form of digital billboard or screen used for advertising outside the home. Whether displayed on digital screens, e-boards, or...
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PXLSTRM Expands into Germany, Showcases AI-Powered Video Ads at AdVantage Microsoft Advertising Event
PXLSTRM has officially expanded into the German market following its participation in the AdVantage Microsoft Advertising event in Munich. Organized by Sowespoke AG, a...
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Programmatic Advertising Guide 2025
In the last couple of years, the marketing landscape has undergone a significant transformation. New trends are constantly emerging, and businesses are questioning which...
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ADELLO: STRONG GROWTH IN ASIA, AND NEW TEAM
Zürich, March 12, 2025 Adello – the Swiss-US mobile adtech company with patented technology - experiences strong growth in Asia. To better serve the...
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Faceless Video Ads: Benefits, Tools, and Best Practices
There is a new trend in the vast world of social media and video production - faceless videos. As the name suggests, faceless videos...
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Google Brings Back Fingerprinting: Profits over Privacy?
The issue of privacy on the internet is becoming increasingly critical year after year. On one hand, users and privacy legislation advocate for stronger...
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SEO Revolution: Tips for Your 2025 Strategy
With the rise of AI chatbots like ChatGPT, the way we search and consume information has drastically changed. In fact, AI chatbots have made...
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Wei Phung on PXLSTRM: The Future of AI-Driven Video Advertising is Here
Zurich, January 2025 - Wei Phung, CEO & Co-Founder of PXLSTRM explains in his recent interview how he is revolutionizing video advertising. With proven...
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How to Design an Ad Creative That Works
A quality design has a direct correlation with the ad campaign's success. According to the recent Visual Economy Report by Canva, 77% of business...
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What Will Happen to the U.S. Marketing If TikTok Will Be Banned?
You can love or hate TikTok, but its impact on marketing is undeniable. It was not only yet another social media platform - it...
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Signs Your Campaign Has Ad Fatigue and How to Prevent It
Ad fatigue is a relatively new term in marketing that has quickly gained popularity as more people encounter its effects. It occurs when an...
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