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Fortnite: Transforming Gaming into the Metaverse

We bet that you are familiar with the game Fortnite or at least heard about it. The game was announced back in 2011, but only in 2017, was it released by Epic Games for early access. Almost immediately, the popularity of Fortnite skyrocketed. Early on, a huge role in getting Fortnite the momentum played Twitch. […]
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The Future Cities of Metaverse  

Previously, by playing different video or computer games (for instance, Sims or GTA), gamers enjoyed building and interacting with virtual cities. Today, traveling in the virtual world seems more than possible, thanks to the metaverse. What will cites in the metaverse look like? Would that be ultra-futuristic cities, the fantasy world, or the digital copy […]
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Entering the Metaverse: VR, AR and the Future Technologies

The beginning of VR and AR technologies is not new at all. The first attempts to enter “virtuality” were made at the beginning of the 20th century. Since then, virtual and augmented reality technologies have undergone a significant evolution. According to a Digi-Capital report, the virtual and augmented reality market will grow from $13 billion […]
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The Secret of Success of the AR Game Pokémon Go

Niantic announced another AR real-world adventure game Peridot. Peridot is a Tamagotchi-like game where players raise and take care of unique virtual creatures. Peridot creatures (Dots) come to life thanks to AR technology. They are to recognize the difference between the surfaces such as water, grass, sand, and many others. The app can also be […]
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Strong First Quarter And Next New Hire: Ana Cecilia Bravo Lopez

Due to the strong growth in sales in the first quarter, Adello hired another employee. Ana Cecilia Bravo Lopez is the fourth person to join the team this year. She studied marketing inin Karlsruhe. With her passion for data analysis and digital marketing, she is the ideal candidate for the Big Data company. Cecilia Bravo […]
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Adello Continues Expanding Its Team in Zurich

After the successful event in February on the topic of Metaverse and changing the company focus,Adello decided to straighten its team in the Zurich office. The goal of such expansion is to drive technological innovation in the company in the coming years. Konstantin "Excalibur" Pak joined Adello as an associate in January. He is focusing […]
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Why Marketing Breaks Have a Negative Influence on Your Brand

What do companies usually do when their income is shrinking due to a crisis? The first answer, which seems obvious, is reducing expenses. The company budget is getting cut in many departments, including marketing, which leads to serious consequences. The Ehrenberg-Bass Institute came to this conclusion while researching the Australian companies. Due to coronavirus, the […]
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Adello Game Review: Deep Rock Galactic

Today on the agenda, is a game in which the dwarfs drink beer on a space station, and then go to crush the alien bugs along the way mining minerals. In this edition, we will review the blockchain game Deep Rock Galactic. Deep Rock Galactic is a team-based First-person shooter in which you and your […]
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Why Social Media Marketing Is not Enough for Your Brand

“All you need is social media marketing” - this and similar ideas have been floating in the air for a long time and were actively spread by numerous social media “experts” that continue popping up. On the one hand, social media marketing (SMM) is relatively affordable and easy to use, even for those who are […]
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Amazon Launches Cloud Computer Game Platform Luna

It’s not a secret that the gaming industry is expanding and developing very fast. More and more gaming platform has been opened very recently. One of them is Luna - a gaming platform from Amazon. What is especially remarkable, Amazon Luna is a cloud gaming service. In fact, the new technology significantly impacted the game […]
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There is a Threat for the Metaverse to be Monopolized

Metaverse continues moving with giant strides into the industry. Many companies may consider joining the Metaverse or connecting their business to this future technology. Meanwhile, others have certain concerns regarding the Metaverse being monopolized sooner or later. Theoretically, that could mean that the Metaverse will become a cluster of different products related to the metaverse […]
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Jedi Joined a Dark Side: How Facebook’s and Google’s Agreement Has Miserably Failed

It may seem that Google and Meta live through hard times. Over the past decade, Google has already faced more than 8 billion euros in EU antitrust fines. Recently, Google had a lawsuit in France for adtech abuses and was fined for $268 Million. Facebook has not been spared trouble too. The company keeps losing […]
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Metaverse game Thetan Arena

Blockchain gaming is nothing new to the world of virtual currencies. It started with the breeding of cartoon cats and has grown into an entire industry offering various ways to make money through gameplay. Thetan Arena is one of the new players in the field of virtual entertainment using blockchain mechanics. Thetan Arena is the […]
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What Will the Metaverse Bring Us?

On 2.2.22, the leading Swiss mobile technology provider, Adello, streamed live the 28th industry event on METAVERSE via Linkedin and Youtube for the 180 registered industry professionals. The topic of the discussion was “Metaverse: Technological Gimmick or the Most Important Invention after Mobile?” Thomas Hutter, CEO of Hutter Consult, was invited as a guest and […]
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Top Metaverse Games You Should Try

The gaming industry is the fastest-growing entertainment sector today. In 2021, total spending on computer games worldwide constituted $180.3, which is 1.4% higher than in 2020. In 2026 the gaming industry will reach a market value of $314. Gaming technology is rapidly changing. This technological growth has placed the gaming industry at the forefront of […]
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What is Zero-Party Data

In the last few years, we have been witnessing how the world and especially people’s behavior are changing. Our attitude to privacy transformed as well. In particular, the changes affected the approach to personal data in the digital space. With that, countries all around the world began implementing data privacy regulations. Now, marketing companies whose […]
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Technology for a Cookieless and Privacy-Friendly World

In one of our previous editions, we discussed the different data privacy regulations around the globe. Despite some differences, they have the common purpose of protecting user privacy. Another radical change that has affected the advertisement world is the 3rd party cookies policy, which will be regulated according to the privacy laws, as well as […]
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Behind the Scenes of the Digital Fashion

“Digital fashion” - that sounds futuristic yet already exists! Digital clothes aren’t made from tangible material, instead they are created by using computer graphics and 3D technologies. Hence, those clothes don’t have a physical presence and cannot be worn in real life. Digital outfits are designed for the virtual environment, meta-world, and computer games. Nevertheless, […]
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Metaverse Ecosystem Explained

In 2021 we witnessed how the metaverse began appearing on the headlines in Forbes, The Washington Post, The Economist, and other major publishers. At the same time, tech giants worldwide began proclaiming metaverse as part of their new strategy. Indeed, we are on the threshold of Web 3.0, where the metaverse is an inseparable part […]
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What Is Metaverse Preparing for Us? Q&A from the Metaverse Panel Discussion

The 28th Adello Industry Event took place on 2.2.22. The topic of the discussion was “Metaverse: Technological Gimmick or the Most Important Invention after Mobile?”. The event hosted Thomas Hutter, CEO of the advertising consultancy company Hutter Consult, and Dr. Margarethe Dopf, Chief Business Development Officer at the digital tourism organization Speed U Up Suisse. […]
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Adello Changes its Focus on Data and the Metaverse

Adello, together with Hutter Consult and Speed-U-Up, successfully conducts their first Metaverse event and announces its new focus. Adello streamed the event via Linkedin and YouTube for more than 180 tech and media professionals. Mark Forster, Chairman of the Mobile-Taskforce at IAB Switzerland and founder of Adello and GeoCTRL, led the event. In his intro, […]
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Everything You Wanted to Know about the Programmatic Ad

Programmatic is another type of advertisement. What makes programmatic advertisement special is the automated process of buying and selling online advertising. This allows making transactions more efficient and effective by optimizing the process and consolidating the digital advertising efforts in one technology platform. While traditional advertising includes requests for proposals, quotes, tenders, and negotiations, programmatic […]
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Mobile Marketing Trends to watch in 2022

Sometimes even big data struggles to predict the future, and the latest Grand Finale of the Australian Open, where Rafael Nadal won against the most sophisticated mathematical models, is proof of it. Nevertheless, certain trends have a higher probability of happening, and today we review the future trends in the mobile industry. Mobile continues to […]
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Exciting Digital Marketing Trends of 2022

Only one month of 2022 has passed, but it already looks very promising. In fact, the end of the last year prepared several innovative surprises for the advertisers. What innovations will bring 2022 into the marketing and advertisement industry? Let’s glimpse the interplay of the hidden and see what to expect from the near future. […]
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The Effect of Product Placement

The story of product placement began in the 19th century. In the past, product placement frequently appeared in the literature, for in Around the World in Eighty Days, or on paintings, like on A Bar at the Folies-Bergère by Édouard Manet. Due to the technology and media development, product placement, as a marketing method, has […]
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Behind the Scenes: Ad Networks and Ad Exchanges, and How They Work

Back in the 90s when online advertising started to scale globally, publishers and advertisers were searching the ways to efficiently manage their buying and selling needs. Thus, they started to form the first ad networks. As more and more websites and apps launched there needed to be a way to connect millions of advertisers to […]
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Artificial Intelligence, Mobile Advertising, and Boosted ROI

Sci-fi movies showcasing self-programming computers were closer to a dream than reality just a decade ago. Today, we are fighting a war against online data privacy while talking to Siri and being astonished at how an app or site is displaying advertisements of (related) products we just searched for. Artificial intelligence (AI) has already been […]
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Top 6 Platforms to Design Your Ad Creative

Designing ad creatives from scratch is not always easy, and it can be expensive too. Luckily, there are online platforms out there that can help you create a new design with fewer efforts from your own and let you spare money. Some of them offer also a free version or demo, with of course limited […]
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Open Exchange or Private Marketplace (PMP)?

“What is the best way to buy media inventory for my ad?” Have you ever had this question? Since programmatic advertising has become one of the fastest-growing channels of digital marketing, more than 80% of advertisers were at least once struggling to choose the right method to buy ad inventory. So, as advertisers continuously search […]
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Talking Demographics: How to Identify Gender in a Mobile Environment

Female or male? For placing the right advertisement for a selected audience, the gender question remains a difficult subject in in-app advertising. The implementation in a real-time, big-data environment is challenging and requires continuous investment in data science know-how and hardware setup. The programmatic advertisement industry offers a multitude of different audience targeting options, mostly […]
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Relevance – a Key Success in Marketing

Relevance is crucial in marketing. We have already talked about ad personalization in our precedent blog post, discussing why an ad campaign is destined to fail without personalization and relevance. It is important to make sure that the message appeals, and so is relevant, to your target audience. Otherwise, you will not achieve your marketing goals. Research […]
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Why Transparency is Essential in Display Advertising

As the title already highlights, it is essential to have transparency in display advertising. It is important to know where your campaign has been displayed, how much fraud was there, how it performed, and what ROI you got. The whole process from programmatic buying to performance measurement needs to be clear. If you have transparent data, you […]
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Like Batman and Robin: How Mobile Ads and DOOH can complement each other

With DOOH (digital-out-of-home) is intended any kind of digital billboards used for advertising outside of your house. They are usually ads that you can see “on the go” and can be e.g., in the form of screens, e-boards, or kiosks that you find at a bus-stop, train station, outside or inside a building etc. With this type […]
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Ever Thought of Advertising Your Product with Augmented Reality?

With 4.2 billion social media users and 4.15 billion mobile devices users worldwide, it is not a surprise that marketers concentrate on social media and mobile marketing for their advertising campaigns. The focus on mobile is clear since several major social media, gaming, and e-commerce platforms or some of their features are exclusively accessed via mobile […]
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Foldable Screens: a Game-Changer for Mobile Advertising?

Do you remember when the idea of being able to fold a screen was so futuristic? Well, now mobile phones with flexible OLED displays are here, ready to be bought and folded like a piece of paper. Some brands like Motorola or Samsung already brought their foldables to the market, but soon we will see […]
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Are you Ready to Welcome International Tourists this Summer?

Travel experts predict a boom of pent-up travel demand for the summer season. The pandemic restrictions are getting lifted in many countries worldwide, and people are looking forward to finally traveling again.   Positive signs of recovery are already visible in some industries, like civil aviation. Ryanair is seeing signs of travel rebound with 1.5 million bookings a […]
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Looking Forward to Serving Dinner to Your Clients Again?

Last week we wrote about the pent-up travel demand and how the hospitality and travel industry already see signs of recovering post-pandemic. As many restrictions are lifted, an optimistic forecast for the summer season also comes from the gastronomy sector, including restaurants, pubs, and bars. The Garage Pub and Grill, a restaurant in Columbus, U.S., opened again […]
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iOS 15 New Privacy Updates: What is new for end-users and advertisers?

This fall, new privacy features are coming from Apple with the iOS 15 update. “Privacy has been central to our work at Apple from the very beginning. Every year, we push ourselves to develop new technology to help users take more control of their data and make informed decisions about whom they share it with. […]
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How to Promote your Business in the Automotive Industry

The pandemic heavily affected the automotive industry, with a 15% decline in vehicle demand in 2020. Not only were showrooms closed, but also many automotive manufacturers shut down their production to keep their workers safe from the virus. However, with the mass vaccination, the forecast for 2021 in the automotive industry looks positive and the post-pandemic recovery is not far away. […]
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Millennials are Ready to Buy a House. How to Reach out to Them?

One of the most affected industries by the pandemic is real estate, with the value of its assets falling by 25% or more, depending on the sector. Nevertheless, some signs of recovery are visible, especially from Millennials. “They’re [Millennials] realizing they can afford a lot more than they could a year ago. They’re feeling more confident […]
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Will Mobile Advertising Change with 5G?

Everyone is waiting for 5G to come worldwide. Thanks to its download speed of 10 GB/s, which is 10x faster than 4G, you will be able to surf the internet quicker and download content much faster. Of course, you will need a phone that supports this new type of connectivity, but most brands already launched 5G smartphones […]
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How to Improve Mobile Advertising with AI

Just a decade ago, sci-fi movies showcasing self-programming computers were closer to a dream than reality. Nowadays, we are fighting a war against online data privacy while talking to Alexa and being astonished that an app or website displays advertisements of (related) products we just searched for. Artificial Intelligence (AI) has already been introduced into […]
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Marketing Tips for Real Estate Agencies

Buying a house has always been a responsible step, symbolizing the new chapter of one’s life. This is well known by the real estate agents, guiding the buyers to make such an important purchase. Marketing is one of the tools used by real estate companies, which can pave the way to the new house, helping […]
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Hybrid Work: Beneficial or Problematic for Your Marketing Team?

No doubt, the pandemic has changed many aspects of our lives. Due to the quarantine restrictions, companies had to switch to remote work. A couple of years ago the idea, that someone can work with the same performance level and efficiency from home was not taken seriously. However, the pandemic shaped the current reality, and […]
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How Digital Tourism Helps the Traveling Industry

The pandemic negatively influenced different industries and the economy in general. The travel and tourism industries have suffered the most. In some counties, these industries significantly contribute to GDP. For example, the travel industry makes up 8,7% of GDP in Switzerland, 11.3% in China, 13.2 % in Italy, 21.2 % in Greece. In the US, […]
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The Future of Digital Marketing

Local media agencies are taking over the marketing industry. The digital ad market has grown almost 8 times during the last decade. When the printing and broadcasting products took a nosedive, the digital marketing demand has been growing. Today there are more than 2500 media agencies in US,  which is almost half of all digital […]
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The 9 Most Popular Types of Digital Marketing

Despite the fact, that traditional marketing is still used in advertisement, the digital marketplace provided new opportunities in the marketing industry. This article there will be described the 8 effective digital marketing methods. Pay-Per-Click (PPC) PPC is a method of digital marketing, when the advertiser pays to search engines, such as Google or Bing, and […]
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Why Content Plays a Huge Role in Semantic SEO

A bridge between machine and user Traditional marketing began to be fade into the background with the advent of digital marketing. One of the most successful tools which are used today for marketing campaigns is content marketing. Content marketing promotes the product or service by creating digital content such as blogs, podcasts, videos, and many […]
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These are the Skills your Marketing Team Needs

If you want to keep doing successful marketing in 2021 and beyond, you should not ignore the digital transformation and the tech tools emerging new marketing trends. It is important to ensure that your employees have the skills required by proposing ongoing training and refreshers for them. This way, everyone in the marketing team will […]
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Surprising Facts About Marketing For Gen Z

While the whole marketing world was discussing specific preferences of millennials, the new generation, Generation Z, also known as Gen Z or simply Zoomers, are taking over the industry. In fact, today, Generation Z constitutes more than one-third of the population. There is no certain timeframe, which defines when exactly Gen Z origins. Some sociologists […]
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The Data Privacy Regulations around the World

The Internet advertising market is a rapidly growing and developing sector. According to the EMarket, the advertising market has grown more than 100 times during the last 20 years, and it will reach $105.28 billion by 2025. However, several factors can negatively affect its growth. One of them is privacy regulations, which created big discussions […]
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