Digital Marketing & AdTech
102 articles in Digital Marketing & AdTech
Why Brands Are Embracing Employee Content Creators (EGC)
Can you remember the last time you trusted an influencer's promotion? If your answer is ‘not recently,’ you’re not alone. At the same time,...
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What Is Substack and How to Use It for Marketing and Monetization?
Imagine a platform that’s a combination of LinkedIn and X (formerly Twitter). Users can write short posts, blogs, long-form articles, and essays - all...
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LED Vision Drones - DOOH Of The Future That Is Available Today
LED Vision Drones - DOOH Of The Future That Is Available Today
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Turning The Funnel Upside Down: What Is Account-Based Marketing (ABM)?
The notion of Account-Based Marketing (ABM) is appearing more often in the B2B realm. Account-Based Marketing is a focused B2B strategy where marketing and...
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Why Brand Safety on YouTube Can Make or Break Your Advertising Success
In March 2017, several major advertisers, including AT&T, Verizon, PepsiCo, Wal‑Mart, and Johnson & Johnson, paused their YouTube ad campaigns. The reason - their ads were...
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The Future of Video Advertising in Switzerland. The Recap of the Event by PXLSTRM
On Friday, June 13, 2025, PXLSTRM hosted the event “The Future of Video Advertising in Switzerland”. This event brought together top industry leaders to...
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Roblox Marketing Strategy: Engaging Gen Z and Gen Alpha
Roblox is a popular online gaming platform. It allows anyone to create their own games and play games developed by others within a wide...
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Programmatic Advertising Guide 2025
In the last couple of years, the marketing landscape has undergone a significant transformation. New trends are constantly emerging, and businesses are questioning which...
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Google Brings Back Fingerprinting: Profits over Privacy?
The issue of privacy on the internet is becoming increasingly critical year after year. On one hand, users and privacy legislation advocate for stronger...
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SEO Revolution: Tips for Your 2025 Strategy
With the rise of AI chatbots like ChatGPT, the way we search and consume information has drastically changed. In fact, AI chatbots have made...
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How to Design an Ad Creative That Works
A quality design has a direct correlation with the ad campaign's success. According to the recent Visual Economy Report by Canva, 77% of business...
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What Will Happen to the U.S. Marketing If TikTok Will Be Banned?
You can love or hate TikTok, but its impact on marketing is undeniable. It was not only yet another social media platform - it...
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