Digital Marketing & AdTech
98 articles in Digital Marketing & AdTech
Why Brand Safety on YouTube Can Make or Break Your Advertising Success
In March 2017, several major advertisers, including AT&T, Verizon, PepsiCo, Wal‑Mart, and Johnson & Johnson, paused their YouTube ad campaigns. The reason - their ads were...
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The Future of Video Advertising in Switzerland. The Recap of the Event by PXLSTRM
On Friday, June 13, 2025, PXLSTRM hosted the event “The Future of Video Advertising in Switzerland”. This event brought together top industry leaders to...
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Roblox Marketing Strategy: Engaging Gen Z and Gen Alpha
Roblox is a popular online gaming platform. It allows anyone to create their own games and play games developed by others within a wide...
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Programmatic Advertising Guide 2025
In the last couple of years, the marketing landscape has undergone a significant transformation. New trends are constantly emerging, and businesses are questioning which...
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Google Brings Back Fingerprinting: Profits over Privacy?
The issue of privacy on the internet is becoming increasingly critical year after year. On one hand, users and privacy legislation advocate for stronger...
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SEO Revolution: Tips for Your 2025 Strategy
With the rise of AI chatbots like ChatGPT, the way we search and consume information has drastically changed. In fact, AI chatbots have made...
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How to Design an Ad Creative That Works
A quality design has a direct correlation with the ad campaign's success. According to the recent Visual Economy Report by Canva, 77% of business...
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What Will Happen to the U.S. Marketing If TikTok Will Be Banned?
You can love or hate TikTok, but its impact on marketing is undeniable. It was not only yet another social media platform - it...
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Signs Your Campaign Has Ad Fatigue and How to Prevent It
Ad fatigue is a relatively new term in marketing that has quickly gained popularity as more people encounter its effects. It occurs when an...
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The Biggest Influencer Scam of All Time - What Case with Honey Can Teach Us
At the end of December 2024, the popular browser extension Honey got into the center of a scandal. YouTube blogger MegaLag released a video...
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Web3 Marketing: Debunking Myths and Uncovering Truths
Web3 marketing might sound like a concept from the future. Nevertheless, it is already used by various large companies today: Adidas, Lamborgini, McDonald’s, and...
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Why Black Friday is Mobile
Black Friday has evolved into one of the most anticipated shopping events of the year. That is why the beginning of November is a...
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