Digital Marketing & AdTech
102 articles in Digital Marketing & AdTech
Retention Over Engagement: Why It's More Important Now
Marketers have long relied on engagement metrics, such as likes, shares, and comments, to measure the success of their campaigns. And don’t misunderstand us:...
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Zühlke Group and Adello / LAB51 Inc. on Immersive Technologies: Step by Step to Success with Extended & Virtual Reality
Zürich, April 18, 2024—As part of their collaboration, Adello, LAB51 Inc., and Zühlke Group hosted their first hands-on workshop for Immersive Technologies, focusing on...
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AI Influencers Are Taking the Stage
Virtual influencers are not new. Yet, a couple of years ago, the Instagram audience was admiring Miquela, an influencer, model, and singer who is...
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Standing out in an Oversaturated Market
Frontify has recently conducted research on the relationship between brand and marketing. The results, indeed, were surprisingly shocking. They found out that 92% of...
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Omnichannel Marketing: The Presence and The Future of Marketing
It’s been a while since we recognized omnichannel marketing strategy as one of the most effective methods of marketing. Unlike multichannel marketing, omnichannel marketing...
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Computer-Generated Imagery (CGI) in Advertising: Transforming Fantasy into Reality
In August 2021, the Internet became abuzz with one viral video. It shows a train, designed to resemble a bottle of Bordeaux wine, cruising...
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The Emergence of Social Commerce
Social commerce is forecasted to grow 3 times faster than e-commerce. According to Accenture's report, shopping on Social Media Platforms is expected to reach...
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Prepare for the Future: Digital Marketing Trends in 2024
We all acknowledge that measuring the effectiveness of digital advertising campaigns is crucial for business success. Apart from the many various factors that can...
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AI for Video and TV Advertising: Insights from Adello's Event #30
On October 26th, Adello, together with its partner AdConnect, hosted an invitation-only event - "AI for Video and TV Advertising". Speakers Luc Reinert, the...
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Ideas and Inspiration for Mobile Marketing Campaign
From sidekick to superstar—that's the mobile marketing journey in a nutshell! No longer in the background, it's now the star of the show in...
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How Generative AI Influences Programmatic Advertising
Artificial intelligence and machine learning have long been familiar concepts to programmatic advertisers, who have been integrating AI tools into their strategies well before...
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AI as a bicycle for creativity in Marketing
When the concept of artificial intelligence first emerged, it was generally envisioned as a loyal companion for humans. However, the notion that AI could...
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