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A Critical View to VR Technologies
Due to the metaverse topic popularization, the audience interest in VR devices grew correspondently. In fact, for the moment, VR/AR technologies are undivided from...
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The Metaverse - A Fast-moving Expanding Galaxy after the Big Bang
When the first smartphones came onto the market, there was a lot of hype about this revolutionary technology. After almost two decades, smartphones have...
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All You Need To Know About Audience Targeting
Most people are pretty skeptical about the things brands advertise them. Random product offerings, discounts, and promotions don’t help increase revenue. But think about...
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Avatars Have Arrived
Have you also noticed that more and more social platforms implement avatars? Last month Instagram added this feature, and shortly after, TikTok also included...
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Cookieless Advertising - What it is and its Overall Significance for Advertisers?
Today’s advertising landscape is witnessing surging restrictions on third-party data collection. These growing restrictions on third-party cookie collection are spurring increased interest in the...
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Swiss Metaverse 2022: The Hottest Tech Trend of the Decade?
According to Utpal Chakraborty of SwissCognitive, the Metaverse will evolve as the biggest virtual Marketplace in the next five to ten years. As we...
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How Has Geotargeting Become Essential for Mobile Ads and Online Promotions?
It is the dream of any brand to reach out to relevant target audiences by promoting products and services. But not aggressively pushing ad...
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Apple & Its Second Attempt to Get into the Ad Game
The recent announcement of Apple joining the advertisement race and building its own demand-side platform (DSP) was quite surprising to many. Indeed, Apple is...
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What Does Apple Ads Mean for Swiss Mobile Ad Industry by IAB Switzerland
Apple has introduced new advertising formats to selected partners and customers that can be booked in the App Store. What does this mean for...
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What is Discord and Why It Is Important for Web 3.0
Recently, more and more Web 3.0 enthusiasts called us out to join their Discord chat. Discord is another instant messaging social platform that appeared...
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Safety rules in the NFT world
Initially, NFT was designed with exclusively good intentions. Non-fungible tokens were supposed to help artists monetize and sell their artworks without a buying agent....
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A Glance into the Minecraft Universe
Today we have a legendary game on the table. You may know it as a popular sandbox game in a pixelated, cubic style -...
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