08.08.23, Zurich - Adello, leader in mobile marketing, is delighted to welcome Julian Hänel as a valuable member of its sales and marketing team.
With a solid educational background, including a Bachelor's in Business Law and a Master’s in Online Communication, Julian has acquired a profound understanding of business and legal matters alongside expertise in digital marketing and modern communication strategies.
In his previous role, Julian orchestrated paid and earned social media tactics in the education industry.
"My passion for creative communication solutions and the latest technology innovations brought me to Adello to develop unique approaches for brand advertising." - Julian Hänel.
Adello is confident that his passion for innovation and social media experience is ideal for the company’s broadening product portfolio. Earlier this month, Adello unveiled the latest product - “GP”, offering advanced contextual targeting for YouTube video ads.
Adello, a leading Swiss/US AdTech provider, leverages real-time human behavior analytics with fully automated, self-learning technology for maximum mobile marketing ROI. Global market research agency Technavio ranks Adello’s technology, which is protected by various patents and has won more than 20 awards, among the Top 16 in Big Data worldwide.
Its satisfied customers include hundreds of the world's leading brands and agencies, such as BMW, Clear Channel, GroupM, McDonald's, SBB and UBS. Adello operates offices in Europe, Asia, and North America. Adello is a Swisscom Ventures portfolio company. In parallel to AI in mobile advertising, the company has been focusing on Metaverse projects using technologies such as Blockchain, Unreal Engine 5, Crypto/NFT under the name “Lab51 Inc”.