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Yearly Archive: 

Adello.Direct-Blog-2

Marketing Trends 2026: Authenticity, GEO, and the Post-Automation Era

2025 is coming to an end - what a year for marketing and ads! Things are changing faster than ever, forcing marketers to stay on their toes and constantly keep up. So, what is 2026 preparing for us? Let’s take a look into the future - no magic, no esoterics, just a clear observation of […]
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Adello.Direct-Blog-2

Why Brands Are Embracing Employee Content Creators (EGC)

Can you remember the last time you trusted an influencer's promotion? If your answer is ‘not recently,’ you’re not alone.  At the same time, this year, the share of brands spending over 40% of their marketing budgets on influencer marketing fell from 24.2% in 2024 to just 11.9% in 2025.  Why is it happening? Rising […]
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Adello.Direct-Blog-2

The Future of Video Advertising in Switzerland. The Recap of the Event by PXLSTRM

On Friday, June 13, 2025, PXLSTRM hosted the event “The Future of Video Advertising in Switzerland”. This event brought together top industry leaders to discuss the next era of video advertising defined by AI, shifting media consumption habits, and increasing personalization. With participation from major Swiss media players like Swiss Post, Zattoo, and TWmedia, as […]
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Adello.Direct-Blog-2

PXLSTRM Expands to Asia, Bringing AI-Driven Contextual Video Advertising to the Region 

PXLSTRM today announced its strategic expansion into the dynamic Asia-Pacific market, with an initial focus on Southeast Asia. Following its successful entry into Germany, the innovative video analysis & targeting solutions company headquartered in Zurich, Switzerland, is rapidly gaining traction in the region. PXLSTRM is already partnering with several of the “Big Six” media agencies […]
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Adello.Direct-Blog-2

PXLSTRM Expands into Germany, Showcases AI-Powered Video Ads at AdVantage Microsoft Advertising Event

PXLSTRM has officially expanded into the German market following its participation in the AdVantage Microsoft Advertising event in Munich. Organized by Sowespoke AG, a Microsoft Advertising Channel Partner, the event provided a key platform for emerging agencies to explore Microsoft Advertising’s ecosystem and cutting-edge solutions. At the event, Wei Phung, CEO and Co-Founder of PXLSTRM, […]
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