Adello new logo white-blue
Request Demo

Yearly Archive: 

Adello.Direct-Blog-2

Marketing Trends 2026: Authenticity, GEO, and the Post-Automation Era

2025 is coming to an end - what a year for marketing and ads! Things are changing faster than ever, forcing marketers to stay on their toes and constantly keep up. So, what is 2026 preparing for us? Let’s take a look into the future - no magic, no esoterics, just a clear observation of […]
read more
Adello.Direct-Blog-2

How Do Businesses Survive The Recession In Autumn 2025 And Beyond?

There is no secret that the current economic situation is, let’s say, far from favorable. Companies are firing employees, consumers are losing money, and with that, their buying power is dropping; meanwhile, the situation in the world remains unpredictable. A vicious circle. Most likely, you have already felt how this crisis is influencing both business […]
read more
Adello.Direct-Blog-2

Reddit Marketing in 2025: Why Brands Can’t Ignore the Community-First Channel Anymore

Even in the growing social media marketing era, for a long time, Reddit was not considered a marketing channel. Unlike Facebook or Instagram, it lacked native ad tools and clear analytics for years, making ROI hard to prove. For brands, Reddit felt high-risk and low-control, so it was used more for consumer insights than for […]
read more
Adello.Direct-Blog-2

Why Brands Are Embracing Employee Content Creators (EGC)

Can you remember the last time you trusted an influencer's promotion? If your answer is ‘not recently,’ you’re not alone.  At the same time, this year, the share of brands spending over 40% of their marketing budgets on influencer marketing fell from 24.2% in 2024 to just 11.9% in 2025.  Why is it happening? Rising […]
read more
Adello.Direct-Blog-2

What Is Substack and How to Use It for Marketing and Monetization?

Imagine a platform that’s a combination of LinkedIn and X (formerly Twitter). Users can write short posts, blogs, long-form articles, and essays - all with the direct reach of an email newsletter. And what’s more, all of this can be monetized! Meet Substack, a platform that has recently started gaining more and more traction, attracting […]
read more
Adello.Direct-Blog-2

LED Vision Drones - DOOH Of The Future That Is Available Today

LED Vision Drones - DOOH Of The Future That Is Available Today
read more
Adello.Direct-Blog-2

Turning The Funnel Upside Down: What Is Account-Based Marketing (ABM)?

The notion of Account-Based Marketing (ABM) is appearing more often in the B2B realm. Account-Based Marketing is a focused B2B strategy where marketing and sales teams work together to target specific high-value companies (called "accounts") instead of trying to reach a broad audience. That is how, instead of engaging the broader audience, ABM focuses deeply […]
read more
Adello.Direct-Blog-2

Fake Out-Of-Home: Advertising with a Wow Effect

In today’s digital world, brands are fighting for people’s attention using creative ways of advertising their products. And now, the most advanced technology is stepping in to help. The internet is flooded with viral videos showing CGI objects appearing in a real city ambience. It looks breathtaking and quickly grabs attention. This trend is called […]
read more
Adello.Direct-Blog-2

Why Brand Safety on YouTube Can Make or Break Your Advertising Success

In March 2017, several major advertisers, including AT&T, Verizon, PepsiCo, Wal‑Mart, and Johnson & Johnson, paused their YouTube ad campaigns. The reason - their ads were found running alongside extremist, hate‑speech, or terrorist content. The backlash was swift. Such video placement on YouTube influenced both customers and the brands in an extremely negative way.  YouTube responded with […]
read more
Adello.Direct-Blog-2

The Future of Video Advertising in Switzerland. The Recap of the Event by PXLSTRM

On Friday, June 13, 2025, PXLSTRM hosted the event “The Future of Video Advertising in Switzerland”. This event brought together top industry leaders to discuss the next era of video advertising defined by AI, shifting media consumption habits, and increasing personalization. With participation from major Swiss media players like Swiss Post, Zattoo, and TWmedia, as […]
read more
1 2
connect
subscribe
Request Demo
Copyright 2008 - 2023 © Adello
USA
Switzerland
Germany
Netherlands
Singapore
Malaysia
Indonesia