On Friday, June 13, 2025, PXLSTRM hosted the event “The Future of Video Advertising in Switzerland”. This event brought together top industry leaders to discuss the next era of video advertising defined by AI, shifting media consumption habits, and increasing personalization.
With participation from major Swiss media players like Swiss Post, Zattoo, and TWmedia, as well as thought leadership from LAB51’s Mark Forster, the event explored both the challenges and the opportunities shaping the industry today.
PXLSTRM CEO Wei Phung welcomed the guest. This was followed by a keynote speech of Mark Forster, where he highlighted the importance of video for today’s advertising.
Legacy TV is transforming, and video consumption is becoming more fragmented and digital. While traditional TV providers continue to serve as curators of quality content, distribution models and viewer behavior have evolved.
Now, there is a demand for new metrics for measurement reach and effectiveness across both linear and digital platforms.
Wei Phung, in his presentation, introduced PXLSTRM, an AI-powered contextual video targeting technology. He outlined the four key evolutionary stages of this technological solution:
According to internal analysis of over 40 campaigns in 2024, PXLSTRM led to an average +110% improvement in contextual relevance, while delivering significantly higher engagement, brand safety, and viewer retention across the board.
Also, Wei Phung has presented a PXLSTRM's Toolset for the Future:
These tools combine to deliver emotionally intelligent advertising — ads that feel right in the moment and stick in memory. With this level of granularity and automation, PXLSTRM is positioning itself at the forefront of a new era in video advertising, one that is smarter, safer, and more attuned to human experience.
Later, the industry leaders from influential media companies sat down in a panel discussion moderated by Mark Forster. This panel, “Where is Video Advertising Going?” featured:
Together, they addressed the need for improved cross-platform measurement and attribution to accurately capture audience reach across both linear and digital channels. They also highlighted the importance of context-aware advertising that can adapt in real time to the viewer’s mood and the specific moment of content consumption. Underpinning these discussions was a shared commitment to leveraging AI not only for efficiency and precision but also in ways that are ethical, transparent, and aligned with user expectations.
The event finished with an apéro and networking session, offering guests the opportunity to engage in more personal conversations and connect directly with participants and speakers.
This event wasn’t just a showcase; it was a dialogue. The participants from some of the most important organizations in the Swiss video advertising industry (including Mediapulse, WEMF, Admeira, Goldbach, etc.) shared their perspectives and contributed significantly to the depth and relevancy of the discussion. Stay tuned, the transformation of video advertising is just getting started!
