Zürich, April 18, 2024—As part of their collaboration, Adello, LAB51 Inc., and Zühlke Group hosted their first hands-on workshop for Immersive Technologies, focusing on the latest developments in Extended and Virtual Reality.
Adello, LAB51 Inc., and Zühlke Group joined forces to host a hands-on seminar exploring the transformative potential of Virtual Reality (VR) and Extended Reality (XR) technologies. The event touched down on their impact across various industries, including hospitality, healthcare, security, and HR, shaping the future for Swiss and international businesses.
Christian Moser's (Zühlke) keynote, "Future with Extended Reality," opened the event, outlining XR's potential and how it can change our lives. Chris Blaser (LAB51) and Mark Forster (Lab51/Adello) compared VR/XR devices, including the Apple Vision Pro, Oculus, and Xreal, showcasing their evolution through real-world applications.
Blaser presented VR/XR use cases in firefighting, healthcare, and the arts, illustrating the broad applicability and impact of these technologies. To make it more tangible, the seminar was closed with a session by Mark Forster that discussed the key factors for success and the cost considerations of using XR and VR devices. Participants enjoyed hands-on XR experiences, networking, and Apéro.
This engaging seminar attracted a diverse group of professionals and business leaders interested in learning about and experiencing the latest in XR and VR technologies firsthand. In the future, Adello and LAB51 Inc. plan to organize more events and exclusive seminars devoted to innovations and are delighted to welcome tech enthusiasts across Switzerland.
Adello analyzes human behavior in real-time and combines this with fully automated, self-learning technology to maximize mobile marketing ROI. The technology, protected by various patents and recognized with nearly 20 awards, is ranked among the top 16 in Big Data worldwide by the global market research firm Technavio.
Adello's satisfied clients include hundreds of leading global brands and agencies, such as BMW, Clear Channel, GroupM, McDonald's, SBB, and UBS. Adello has offices in Europe, Asia, and North America and is a portfolio company of Swisscom Ventures. Alongside AI in mobile advertising, the company also focuses on Metaverse projects under the name "Lab5 Inc," utilizing technologies like Blockchain, Unreal Engine 51, and Crypto/NFTs.
For more information, visit adello.com and lab51.io or contact them at
sales@adello.com,
marketing@adello.com,
+41 44 500 31 50.
