Digital Marketing & AdTech
102 articles in Digital Marketing & AdTech
Types of Virtual Reality & 7 Effective VR Marketing Strategies
You might be surprised to learn that modern VR is based on ideas from the 1800s when practical photography was invented. The first stereoscope...
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Interactive Digital Advertising and its Impact on your Marketing Results
Interactive advertising offers you a way to invite users to engage directly with your brand's ad creatives. You can create brand awareness and engagement...
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Programmatic Advertising 101: Your Guide to Programmatic Ad Ecosystem
By 2022, 87 percent of all digital advertising budgets in Asia were spent on ads purchased through programmatic channels. The percentage peaked at 82%...
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Stay Ahead of Competing Businesses with Mobile Marketing
There is not an iota of doubt left that mobile advertising is what will build brands in the coming future. To stay ahead of...
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Business Goes to the Roblox
Roblox has been around since 2004, but it has only recently become popular because of the metaverse trend. The question of whether Roblox can...
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All You Need To Know About Audience Targeting
Most people are pretty skeptical about the things brands advertise them. Random product offerings, discounts, and promotions don’t help increase revenue. But think about...
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Cookieless Advertising - What it is and its Overall Significance for Advertisers?
Today’s advertising landscape is witnessing surging restrictions on third-party data collection. These growing restrictions on third-party cookie collection are spurring increased interest in the...
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How Has Geotargeting Become Essential for Mobile Ads and Online Promotions?
It is the dream of any brand to reach out to relevant target audiences by promoting products and services. But not aggressively pushing ad...
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Apple & Its Second Attempt to Get into the Ad Game
The recent announcement of Apple joining the advertisement race and building its own demand-side platform (DSP) was quite surprising to many. Indeed, Apple is...
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What Does Apple Ads Mean for Swiss Mobile Ad Industry by IAB Switzerland
Apple has introduced new advertising formats to selected partners and customers that can be booked in the App Store. What does this mean for...
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IAB Switzerland Establishes Metaverse Working Group
The IAB Switzerland intends to make the metaverse tangible and establishes a new "Metaverse" team. The Head of the group will be Mark E....
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The End for Creativity Labor in Marketing as AI Steps Forward?
A hard-to-swallow pill for all professionals is that technologies will always outpace skills. And this is quite unfair: imagine mastering the skill for years,...
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