Blog
Ad tech trends, product updates, and strategies from the Adello team.
Open Exchange or Private Marketplace (PMP)?
“What is the best way to buy media inventory for my ad?” Have you ever had this question? Since programmatic advertising has become one...
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Talking Demographics: How to Identify Gender in a Mobile Environment
Female or male? For placing the right advertisement for a selected audience, the gender question remains a difficult subject in in-app advertising. The implementation...
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Relevance – a Key Success in Marketing
Relevance is crucial in marketing. We have already talked about ad personalization in our precedent blog post, discussing why an ad campaign is destined to fail...
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Why Transparency is Essential in Display Advertising
As the title already highlights, it is essential to have transparency in display advertising. It is important to know where your campaign has been...
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Like Batman and Robin: How Mobile Ads and DOOH can complement each other
DOOH (digital-out-of-home) refers to any kind of digital billboard used for advertising outside of your house. They are usually ads that you can see “on...
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Advertising Your Product with Augmented Reality (AR)
With 4.2 billion social media users and 4.15 billion mobile device users worldwide, it is not a surprise that marketers concentrate on social media and...
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Foldable Screens: a Game-Changer for Mobile Advertising?
Do you remember when the idea of being able to fold a screen was so futuristic? Well, now mobile phones with flexible OLED displays...
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Are you Ready to Welcome International Tourists this Summer?
Travel experts predict a boom of pent-up travel demand for the summer season. The pandemic restrictions are getting lifted in many countries worldwide, and people...
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Looking Forward to Serving Dinner to Your Clients Again?
Last week, we wrote about the pent-up travel demand and how the hospitality and travel industry already sees signs of recovery post-pandemic. As many restrictions are...
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iOS 15 New Privacy Updates: What is new for end-users and advertisers?
This fall, new privacy features are coming from Apple with the iOS 15 update. “Privacy has been central to our work at Apple from...
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How to Promote your Business in the Automotive Industry
The pandemic heavily affected the automotive industry, with a 15% decline in vehicle demand in 2020. Not only were showrooms closed, but also many automotive manufacturers shut...
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