Digital Marketing & AdTech
102 articles in Digital Marketing & AdTech
Artificial Intelligence, Mobile Advertising, and Boosted ROI
Sci-fi movies showcasing self-programming computers were closer to a dream than reality just a decade ago. Today, we are fighting a war against online...
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Top 6 Platforms to Design Your Ad Creative
Designing ad creatives from scratch is not always easy, and it can be expensive too. Luckily, there are online platforms out there that can...
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Open Exchange or Private Marketplace (PMP)?
“What is the best way to buy media inventory for my ad?” Have you ever had this question? Since programmatic advertising has become one...
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Talking Demographics: How to Identify Gender in a Mobile Environment
Female or male? For placing the right advertisement for a selected audience, the gender question remains a difficult subject in in-app advertising. The implementation...
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Relevance – a Key Success in Marketing
Relevance is crucial in marketing. We have already talked about ad personalization in our precedent blog post, discussing why an ad campaign is destined to fail...
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Why Transparency is Essential in Display Advertising
As the title already highlights, it is essential to have transparency in display advertising. It is important to know where your campaign has been...
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Advertising Your Product with Augmented Reality (AR)
With 4.2 billion social media users and 4.15 billion mobile device users worldwide, it is not a surprise that marketers concentrate on social media and...
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Foldable Screens: a Game-Changer for Mobile Advertising?
Do you remember when the idea of being able to fold a screen was so futuristic? Well, now mobile phones with flexible OLED displays...
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iOS 15 New Privacy Updates: What is new for end-users and advertisers?
This fall, new privacy features are coming from Apple with the iOS 15 update. “Privacy has been central to our work at Apple from...
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Millennials are Ready to Buy a House. How to Reach out to Them?
One of the most affected industries by the pandemic is real estate, with the value of its assets falling by 25% or more, depending on...
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Marketing Tips for Real Estate Agencies
Buying a house has always been a responsible step, symbolizing the new chapter of one’s life. This is well known by the real estate...
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Hybrid Work: Beneficial or Problematic for Your Marketing Team?
No doubt, the pandemic has changed many aspects of our lives. Due to the quarantine restrictions, companies had to switch to remote work. A...
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