Digital Marketing & AdTech
102 articles in Digital Marketing & AdTech
Getting Ready to Sell your First NFT as a Business
Since NFT became quite popular, many brands have considered the idea of creating and selling NFT. And yet today, we see different companies, such...
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The Future of Social Media in Web 3.0
Social media is an integral part of daily online media consumption for many users. The number of social media users worldwide is estimated at...
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Why Marketing Breaks Have a Negative Influence on Your Brand
What do companies usually do when their income is shrinking due to a crisis? The first answer, which seems obvious, is reducing expenses. The...
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Why Social Media Marketing Is not Enough for Your Brand
“All you need is social media marketing” - this and similar ideas have been floating in the air for a long time and were...
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Jedi Joined a Dark Side: How Facebook’s and Google’s Agreement Has Miserably Failed
It may seem that Google and Meta live through hard times. Over the past decade, Google has already faced more than 8 billion euros...
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What is Zero-Party Data
In the last few years, we have been witnessing how the world and especially people’s behavior are changing. Our attitude to privacy transformed as...
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Technology for a Cookieless and Privacy-Friendly World
In one of our previous editions, we discussed the different data privacy regulations around the globe. Despite some differences, they have the common purpose...
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Everything You Wanted to Know about the Programmatic Ad
Programmatic is another type of advertisement. What makes programmatic advertisement special is the automated process of buying and selling online advertising. This allows making...
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Mobile Marketing Trends to watch in 2022
Sometimes even big data struggles to predict the future, and the latest Grand Finale of the Australian Open, where Rafael Nadal won against the...
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Exciting Digital Marketing Trends of 2022
Only one month of 2022 has passed, but it already looks very promising. In fact, the end of the last year prepared several innovative...
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The Effect of Product Placement
The story of product placement began in the 19th century. In the past, product placement frequently appeared in the literature, for in Around the...
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Behind the Scenes: Ad Networks and Ad Exchanges, and How They Work
Back in the 90s when online advertising started to scale globally, publishers and advertisers were searching the ways to efficiently manage their buying and...
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