Mobile
36 articles in Mobile
Stay Ahead of Competing Businesses with Mobile Marketing
There is not an iota of doubt left that mobile advertising is what will build brands in the coming future. To stay ahead of...
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Six Myths About Mobile Advertising
A quick question: When was the last time you left home without your smartphone? When you were 12? Although each of us uses smartphones...
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Innovative Creatives at Adello
Adello Group, Swiss pioneer in mobile advertising technologies, presents new AI-driven rich-media ad creative solutions. Some say conventional digital advertisement has reached its peak....
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How Has Geotargeting Become Essential for Mobile Ads and Online Promotions?
It is the dream of any brand to reach out to relevant target audiences by promoting products and services. But not aggressively pushing ad...
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What Does Apple Ads Mean for Swiss Mobile Ad Industry by IAB Switzerland
Apple has introduced new advertising formats to selected partners and customers that can be booked in the App Store. What does this mean for...
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The Power behind In-App Advertising
Rise of in-app advertising The mobile ad industry has seen significant growth in the last few years. According to the recent App Annie report,...
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Artificial Intelligence, Mobile Advertising, and Boosted ROI
Sci-fi movies showcasing self-programming computers were closer to a dream than reality just a decade ago. Today, we are fighting a war against online...
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Talking Demographics: How to Identify Gender in a Mobile Environment
Female or male? For placing the right advertisement for a selected audience, the gender question remains a difficult subject in in-app advertising. The implementation...
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Like Batman and Robin: How Mobile Ads and DOOH can complement each other
DOOH (digital-out-of-home) refers to any kind of digital billboard used for advertising outside of your house. They are usually ads that you can see “on...
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Foldable Screens: a Game-Changer for Mobile Advertising?
Do you remember when the idea of being able to fold a screen was so futuristic? Well, now mobile phones with flexible OLED displays...
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Will Mobile Advertising Change with 5G?
Everyone is waiting for 5G to come worldwide. Thanks to its download speed of 10 GB/s, which is 10x faster than 4G, you will be able...
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How to Improve Mobile Advertising with AI
Just a decade ago, sci-fi movies showcasing self-programming computers were closer to a dream than reality. Nowadays, we are fighting a war against online...
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