Blog
Ad tech trends, product updates, and strategies from the Adello team.
Drowning in The Video Ocean: How to Make Your Video Ad Campaign Outstanding
In 2023, video content reigns supreme, not only in marketing but in our daily lives. Today, let's delve into its impact on marketing specifically. ...
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How Generative AI Influences Programmatic Advertising
Artificial intelligence and machine learning have long been familiar concepts to programmatic advertisers, who have been integrating AI tools into their strategies well before...
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DMEXCO Event 2023 Recap
On September 20, 2023, Adello's team made their way to one of the long-awaited and significant marketing events in Europe – the DMEXCO conference held...
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AI as a bicycle for creativity in Marketing
When the concept of artificial intelligence first emerged, it was generally envisioned as a loyal companion for humans. However, the notion that AI could...
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Mastering the Fundamentals of YouTube Advertising
Did you know that YouTube users collectively watch over 1 billion hours of video every day? As the second-largest search engine on the web,...
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The Real Pivot to Video: Programmatic Ad Spend Surges, Leaving Display Behind
It is not a secret that programmatic ad spend is experiencing growth year after year. However, not everyone acknowledges that this is largely due...
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Press Release: FreakOut and Adello Announce Partnership for “GP” across Europe
FreakOut and Adello sign an exclusive partnership to launch GP in Europe after a successful collaboration in Southeast Asia.
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Press Release: New addition to Adello: Julian Hänel joins the Sales and Marketing Team
08.08.23, Zurich - Adello, leader in mobile marketing, is delighted to welcome Julian Hänel as a valuable member of its sales and marketing team....
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Adello Launches PXLSTRM -Contextual Advertising for YouTube
Zurich, 03 August 2023 - A leading Swiss-US AdTech provider, Adello, is launching an advanced targeting solution for YouTube advertising. This cutting-edge technology empowers the...
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What is Threads and is it a Threat to Twitter?
What is Threads and is it a Threat to Twitter?
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New Generation of QR Codes: Art Meets Technology (and how to make your own)
QR code technology has become incredibly familiar and is now a standard part of advertising and product experiences. In order to keep track of...
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