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Top Metaverse Games You Should Try
The gaming industry is the fastest-growing entertainment sector today. In 2021, total spending on computer games worldwide constituted $180.3, which is 1.4% higher than...
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Technology for a Cookieless and Privacy-Friendly World
In one of our previous editions, we discussed the different data privacy regulations around the globe. Despite some differences, they have the common purpose...
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Behind the Scenes of the Digital Fashion
“Digital fashion” - that sounds futuristic yet already exists! Digital clothes aren’t made from tangible material, instead they are created by using computer graphics...
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Metaverse Ecosystem Explained
In 2021 we witnessed how the metaverse began appearing on the headlines in Forbes, The Washington Post, The Economist, and other major publishers. At...
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What Is Metaverse Preparing for Us? Q&A from the Metaverse Panel Discussion
The 28th Adello Industry Event took place on 2.2.22. The topic of the discussion was “Metaverse: Technological Gimmick or the Most Important Invention after...
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Everything You Wanted to Know about the Programmatic Ad
Programmatic is another type of advertisement. What makes programmatic advertisement special is the automated process of buying and selling online advertising. This allows making...
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Behind the Scenes: Ad Networks and Ad Exchanges, and How They Work
Back in the 90s when online advertising started to scale globally, publishers and advertisers were searching the ways to efficiently manage their buying and...
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Artificial Intelligence, Mobile Advertising, and Boosted ROI
Sci-fi movies showcasing self-programming computers were closer to a dream than reality just a decade ago. Today, we are fighting a war against online...
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Open Exchange or Private Marketplace (PMP)?
“What is the best way to buy media inventory for my ad?” Have you ever had this question? Since programmatic advertising has become one...
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Talking Demographics: How to Identify Gender in a Mobile Environment
Female or male? For placing the right advertisement for a selected audience, the gender question remains a difficult subject in in-app advertising. The implementation...
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Why Transparency is Essential in Display Advertising
As the title already highlights, it is essential to have transparency in display advertising. It is important to know where your campaign has been...
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Foldable Screens: a Game-Changer for Mobile Advertising?
Do you remember when the idea of being able to fold a screen was so futuristic? Well, now mobile phones with flexible OLED displays...
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